Product: Transitions Optical Frame Removal feature for Virtual Try-On (VTO) tool. New “Frame Removal” feature allows consumers to try-on frames and lenses without removing their prescription lenses.
Top Line: Transitions Optical has added a new Frame Removal feature to the Virtual Try-On (VTO) tool available at The new update from Fittingbox uses diminished reality to virtually erase frames, allowing patients to virtually try-on a wide variety of frames and Transitions lenses without needing to remove their prescription eyeglasses, for an easier and more convenient shopping experience.
Close Up: Additionally, Fittingbox’s “size guarantee” ensures that frames will fit every face to the exact dimensions using any desktop, tablet, or mobile device. Eyecare professionals can encourage clients to experiment with the new Frame Removal feature on the Virtual Try-On tool in the comfort of home or while waiting for their appointment in their practice. “Many consumers who rely on corrective lenses struggle with blurred vision when trying on different frame options,” said Fahem Ben Messaoud, global VP digital, business innovation, strategic projects & IT, Transitions. “The Frame Removal innovation allows for consumers who rely on prescription lenses be able to try different frame and lens options without removing their eyeglasses.” “Our mission has always been to develop more immersive solutions through technology,” said Fittingbox CEO and co-founder, Benjamin Hakoun. “With Frame Removal, we are proud to solve one of the main pain points glasses wearers struggle with every time they shop for glasses.”
Vital Stats: Consumers can use the latest Frame Removal feature on the virtual try-on tool to try on Transitions Signature GEN 8 and Transitions XTRActive new generation lenses in all lens colors and style mirrors.