Using Eye Tracking Technology to Understand Human Behavior, Ocular and Neurological Health

By Andrew Karp
Friday, April 2, 2021 8:30 AM As a journalist who covers vision technology, I’ve become fascinated with eye tracking and its many uses, which range from health care to virtual and augmented reality, sports training, gaming, retail, marketing, education and military applications. Eye tracking uses motion-detecting sensors embedded in special eyeglasses or behind a computer screen to detect and measure eye movement. As many VMAIL readers know, it’s used for diagnosing and treating vision problems related to the eye-brain connection. “We use eye tracking on virtually every single one of our patients who are coming in with a visual processing issue,” said Charles Shidlofsky, OD, FCOVD, a vision development and vision rehabilitation specialist whose practice, Neuro-Vision Associates of North Texas, is in Plano, Texas.

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