Quick Take: Calvin Klein Jeans, from Marchon Eyewear, has introduced Color Shift, a dynamic new collection of frames featuring novel UV-reactive acetate that changes color when exposed to direct sunlight. The collection includes two sun and two optical models. 
Specifics: Design details in the collection include core wires subtly engraved with the Calvin Klein Jeans logo. Color changes include pink to khaki, crystal to grey, crystal to green, brown to violet, grey to dark grey, honey to brown, sky to midnight blue, azure to blue, green to dark green and more. 
Selling Point: The new Color Shift collection from Calvin Klein Jeans is unique and bold, designed for a new generation eager to make a statement and let their personalities shine through their eyewear.