(Top to Bottom) Axyl, Lourdes and Priya.

Quick Take: Steve Madden, from ClearVision, is presenting three new optical styles for April: one men’s and two women’s. 
Specifics: The three styles are an extension of Steve Madden’s December eyewear release, designed to be merchandised together. They frames are made for wide appeal and feature signature brand design elements, casted temples and make use of the iconic Steve Madden logo.
Axyl is a men’s acetate model with a deep square eye shape and a keyhole bridge. It is available in black with a checkboard pattern inside the temples and crystal with visible core wire. Women’s style Lourdes is a combination frame with casted metal temples adorned with the SM logo. It is available in black marble, brown and purple. Finally, women’s style Priya is a sleek metal frame in a soft, deep rectangular shape. It features the SM logo on the integrated spring hinge design and is available in black, aqua and purple.
Selling Point: The newest Steve Madden optical styles are trendy, fresh and confident.