Quick Take: EssilorLuxottica is debuting its new Scuderia Ferrari line, inspired by sportscars and racing atmospheres. This Scuderia Ferrari line debuts alongside a Ferrari line, initiated by creative director Rocco Iannone, and exists alongside the ongoing Ray-Ban for Scuderia Ferrari line. With these new category developments, Ferrari fans will now be able to access a broader and more diverse range of frames, from luxury models to premium frames. 
Specifics: The Spring/Summer 2024 collection of both sun and optical styles from the Scuderia Ferrari line features Made in Japan titanium constructions, models finished with leather inserts and high-end acetate silhouettes. Design details include bold profiles, saddle-style stitching, crystal lenses and sophisticated colorways. Shapes are sporty, ergonomic and aerodynamic, favoring technical features and high-strength, resilient materials such as injected plastic and rubber. Ferrari’s iconic Prancing Horse is featured on every model.
Selling Point: Conceived and developed on Formula 1 tracks, the Scuderia Ferrari line recalls Ferrari’s racing DNA and evokes the world of the paddock. The target audience is racing and track enthusiasts with a strong sense of belonging to the global Ferrari community, who are particularly focused on performance, quality and the ability to translate the brand’s legendary heritage into products with strong credentials in terms of excellence and cutting-edge design.