Product: 3DNA
Top Line: Eye-DNA’s interactive kiosk is now available in a smaller version which holds 10 frames, and a touchscreen computer running their design app. Two new 3DNA frame collections join the existing four in the shape library.
Thin Metals are sleek minimal shapes made from titanium; Combination consists of frames comprised of metal temples and bridges, with frame fronts made from acetate, horn and carbon fiber.
The company’s latest v1.7.3 software includes new features such as personal engraving, cloud integration, and ability for opticians to create and share their own collections.
Close Up: 3DNA eyewear aims to make opticianry more fun and creative by empowering personalized experiences and emotionally connected products. With an easy to use frame design app, ECPs provide user-designed and precisely-fit premium eyewear.
3DNA makes buying eyewear a personal experience by placing the patient at the beginning of the frame design process instead of the end. "Try-on, take-off, repeat" is replaced with a collaborative session with opticians whereby the eyewear are rapidly designed and customized. ECPs interested in differentiating their customer journey or reducing the inventory overhead of mass-produced eyewear can easily design and order frames on a per-patient basis.