Quick Take: eyeOs Eyewear has announced the launch of the new Pure Titanium collection. 
Specifics: Frames in the Pure Titanium collection weigh less than 12 grams with frame fronts milled of a single sheet of 1.8mm Japanese titanium and a robust hinge with flexible temples made of pure titanium. The collection features a variety of shapes and colors, including orange, red, purple and lavender, as well as more traditional colorways. 
Selling Point: Sam Kotob, founder and designer of eyeOs, said, “Since the inception of eyeOs, our goal has been to always elevate the level of quality and design-sophistication in the reader’s market. We take pride in being in the forefront of OTC premium readers advancements. Our goal is to always deliver the finest reading eyewear in the industry. We simply applied the same values in curating our Pure Titanium Collection. We are very in tune with our consumer base and what they want, subsequently our offerings have expanded beyond just ready-made readers. Our customers are very sophisticated and appreciate and recognize quality and demand the same for their sunglasses and prescription eyewear.”