Quick Take: Vontélle Eyewear has announced its partnership with Sigma Gamma Rho sorority to celebrate the sorority’s centennial year.
Specifics: To celebrate this milestone, Vontélle and Sigma Gamma Rho created The Divine Collection, a limited-edition offering, with a percentage of proceeds going back to the sorority. The frames—Essence, Aurora and Mpenzi—all feature the royal blue and gold shades of the sorority.  
Selling Point: This collaboration will help the sororities' future leaders while also celebrating the incredible accomplishments of these women. Purchases are HSA/FSA eligible, and the limited collection will be sold until out and ship June 2022. Eyecare providers and retailers can reach out to Vontélle directly for bulk orders. 
Essence Johnson, OD, member of Sigma Gamma Rho Sorority and optometrist said, “Eyewear is not only functional, but should be well fitted and fashionable too. It is truly an honor to work with Vontélle to curate a collection in celebration of Sigma Gamma Rho's centennial celebration, in addition to the opportunity to raise awareness in the sisterhood and community to a Black woman-owned luxury eyewear brand and the eye care industry as a whole.”