King Tide 6 (top) and King Tide 8.

Quick Take: Costa, from EssilorLuxottica, is celebrating its 40th anniversary with the launch of King Tide, its most advanced frame to date.
Specifics: Designed for those who demand performance on and off the water, King Tide is available in two styles: King Tide 6 and King Tide 8. King Tide 6 is a medium wrap six-base frame, while the full wrap 8-base version King Tide 8 is specifically designed for anglers. Both designs include removeable side shields, shark-inspired venting to achieve a zero-fog effect, sweat management and the introduction of non-skid hooding. Both designs are also made with Costa’s proprietary bio-resin. King Tide is equipped with Costa’s polarized 580 glass lens technology. The lenses are scratch-resistant and reduce haze and blur while boosting essential colors.
Selling Point: John Sanchez, Costa’s VP of global product strategy, said, “King Tide is a historical launch moment for Costa, it’s the culmination of every innovation and lesson we’ve learned in our 40 year history. King Tide started with a mission to deliver a sunglass packed with technology unrivaled on the water. We started five years ago with an internal challenge to study form, fit, aesthetics and so much more. Using our research lab, user insights and our pro community - who challenged us to push our limits - we delivered King Tide, opening the doors for a true appreciation of functional superiority. Our goal is to build the highest quality product, which is why King Tide is hand assembled and crafted in the U.S., just like we’ve done for the past four decades.” John Acosta, Costa Sunglasses vice president of marketing NA, said, “We’re celebrating 40 years of bearing witness to life’s best moments on the water, while looking forward to what is coming next. King Tide is the biggest energy point around our anniversary year. It’s the result of 40 years of product innovation and the first time we’ve launched a frame in a six and eight base option. Cheers to another 40 years and to doing what we love most.” Duane (Diego) Mellor, Costa Pro angler said, “These [sunglasses] do everything I need them to and at the highest level. Epic work on the design and construction.”