Quick Take: Safilo Group’s Eyewear by David Beckham is presenting the Spring/Summer 2023 sun collection and campaign. The brand is also releasing optical styles for the season.
Specifics: Hero sun styles in the collection include DB 7100/S BOLD, DB 1117/CS, DB 1114/S and DB 1119/G/S. DB 7100/S BOLD, is a bold, squared acetate style also designed for graduated ophthalmic lenses. DB 1117/CS is a softly squared acetate frame with magnetic clip-on sun lenses. DB 1114/S is a vintage-inspired rounded style with an acetate front and a temple with a vintage-inspired metal detail. Finally, DB 1119/G/S is a modern rectangular combination style also designed for graduated ophthalmic lenses. 
The accompanying campaign is set on a desert trip. Matthew Brooks shot the campaign. 
Selling Point: David Beckham said, “Travel has always been important to me and I like to see as much of the world as I can, to experience new places and cultures. It was amazing to shoot this campaign, my first shoot in a desert with the eyewear. I am really happy with the results and it was a great experience to work with Matthew Brooks again, as well as with the team.” 
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