(Top to Bottom): Styles Laulima, ʻIlikou, Kūpale and Honua.

  
Quick Take: Maui Jim is launching Collection ‘Ekahi, its first designed and produced with Kering Eyewear. ‘Ekahi means “one” in Hawaiian. This collection is comprised of three main segments: MauiPure, MauiBrilliant, and SuperThin Glass, each taking the name of a proprietary lens material.
Specifics: The MauiPure segment is in turn divided into Icon Pure and Entry Pure, and is designed for outdoor enthusiasts. Icon Pure rimless designs feature Maui Jim’s iconic Wavy Pattern and the Slash. Entry Pure frames feature the Slash on the temple tips and retro-inspired detailing including the Maui Jim ‘80s logo in high-relief. This made in Japan segment features a bright and vivid palette inspired by Hawaiian sunsets and landscapes. Mirror lenses are available.
Selling Point: Maui Jim’s Collection ‘Ekahi, Maui Pure segment is coo, sporty and on-trend. www.keringeyewear.com