Quick Take: Movitra debuted seven new styles in its Ultralight, Combo and Limited Edition collections at Mido 2023.
Specifics: The unisex Utralight collection sees the addition of Joe, constructed from Aerospace 11R51, a high-strength stainless steel. Marco, Giovanni and Jonathan are additions to the Combo collection, fusing three materials in each frame. Finally, Angelo, Mario and Ernesto are addition to the Limited Edition collection. The three frames combine acetate, stainless steel and titanium to embody the collection’s three guiding principles: comfort, aesthetic and function.
Selling Point: The new Movitra styles combine innovation and tradition.