Brian Sodano.

STERLING, Va.—Euclid Vision Corporation, a leader in advanced orthokeratology (ortho-K) lenses and proactive myopia management initiatives, and Visionary Optics, a leader in the design and manufacturing of scleral contact lenses, announced the addition of account executive Brian Sodano to its joint sales team. Expansion of the sales force team reflects the company’s ongoing plans for further development and advancement. Sodano has more than a decade of experience in the eyecare field where he has earned a reputation as an expert in specialty lenses and their applications.

He has leveraged this expertise to establish himself as a trusted advisor to optometrists and ophthalmologists across the country by offering guidance to customers, assisting them in navigating the complexities of lens selection and fitting, according to the company.

“Brian’s dedication to staying abreast of emerging specialty lens technologies as well as his measurable and consistent dedication to customer satisfaction make him an invaluable asset to Euclid and Visionary Optics,” said David Bland, U.S. vice president of sales. “Our ongoing focus on expanding our team speaks to our dedication to serving our eyecare provider clients and their patients.”

Prior to joining Euclid, Sodano worked for Visioneering Technologies, Inc., and Paragon Vision Sciences, among others. He earned a master of business administration from Wilkes University, Wilkes-Barre, Pa., and a bachelor of science from Pennsylvania State University, State College, Pa.

To further his professional development, he participated in Dale Carnegie Sales Training; earned the Business Network International (BNI) leadership designation; participated in Medical Revenue Management Association of America (MRMAA) training; and earned the Certified Medical Revenue Manager (CMRM) designation.