Félix Sidès.

ROSELLE, Ill.—Modern Optical International has announced that Félix Sidès has joined its senior management team as sales director for Modern Optical Canada. In this role Sidès will focus on expanding Modern’s presence in Canada, delivering exceptional value-priced eyewear and customer service to independent optical providers and professional networks in the country. He will grow and develop Modern’s Canadian market as well as support U.S. and international initiatives. A third-generation optical leader, Sidès is a trained optician and multilingual professional.

Prior to joining Modern Optical he held leadership roles at Marchon, Safilo and Aspex in product development, marketing and planning. He resides in the Greater Montreal area with his family.

Ken Weissman, president and CEO of Modern Optical International, said, “We are thrilled to have Félix join our Modern Family. His industry knowledge and extensive professional network will create new opportunities within Canada. We feel fortunate to attract another enthusiastic, committed professional to our management team.”

Sidès said, “I’m grateful to work with a successful company that has shared values and a genuine family-oriented culture. As Modern Optical celebrates its 50th anniversary this year, the company is well-positioned to continue growing as a preferred supplier of independent practices in North America.”