PEOPLE Safilo Appoints Roberto Genovese to the Role of Vice President, North America Licensed Brands By Staff Friday, October 21, 2022 12:21 AM Roberto Genovese. SECAUCUS, N.J.—Safilo announces the appointment of Roberto Genovese to the role of vice president, North America licensed brands, reporting to Francesco Rinaldi Ceroni, president and chief commercial officer of North America, Safilo Group, and functionally to Vladimiro Baldin, chief licensed brands and global product officer, Safilo Group. In its announcement the company noted "Genovese is a seasoned leader within the Safilo organization having spent almost 10 years in the licensed brands organization of Safilo’s Italian headquarters contributing as a brand director to the Group’s category success of several brands in the fashion, luxury and contemporary segments."Safilo noted that Genovese will serve as a member of the North American leadership team and will officially relocate to Safilo’s North American headquarters in Secaucus, N.J. in January 2023. “I would like to extend my warmest welcome to Roberto Genovese as he joins our North American team in a critical function that is key to our future success. Having worked in brand management for almost 10 years at Safilo with prior retail experience, Roberto will play a pivotal role in driving brand visibility and market engagement,” said Rinaldi Ceroni. “Roberto brings strong experience in managing licensed brands, a solid expertise in managing investments to enhance brand performance and a strong international perspective and knowledge of Safilo’s organization which is critical to the international expansion of our North American eyewear licenses,” Rinaldi Ceroni added.