NEW YORK—Rock4Sight 2023, will be back at the Hard Rock Café to celebrate the optical industry and raise funds for ECN Purpose, a 501c3 Charity dedicated to providing both eye health education and connection to vision care to the underserved. The party begins on Saturday, March 18 at 8:30 pm at the Hard Rock Cafe in Times Square, New York City. As in the past, this will be a fun night of music, dancing, camaraderie and industry fellowship, however, this year features a new twist.

There will be a new theme for the 2023 event, Five Tribute Bands. Each set will pay tribute to a specific artist or band featuring a combination of Blues, 60s, Soul/Funk, 70s and Classic Rock. You have to attend to find out which bands will be tributed/showcased, however, organizers promise the event will have guests singing along to the greatest hits of each one.  

“COVID held us back for a couple of years, but this will be a full-on celebration of the resilience of our industry and the great folks that it contains,” said Bob Stein of Stein Family Charity and co-chairperson of the event. 

This year, National Vision is the Diamond, Presenting Sponsor. Organizers wish to offer their deep appreciation to NVI for again taking the lead in sponsorship. Stein and co-chairperson John Alofs of Eyewear by ROI want to personally thank all the sponsors that have made this event a lynch pin celebration on the Saturday of Vision Expo East for many years. Long-standing supporters of this fun, philanthropic event have been joined by a variety of new sponsors as well.

Diamond Sponsor
● National Vision, Inc.
Premiere Media Sponsor
● Jobson Optical

Gold Sponsors
● Eyewear by ROI
● Denise and Scott Mogil
● Stein Family Charity
● Karen Kane
● Case Optics
● Aerial Vision International (AVI)

Silver Sponsors
● L’Amy America
● Modo
● Colours by Alexander Julian
● M.C.Q.
● United Healthcare
● The McGee Group
● Marcolin
● Nouveau Eyewear (Walman)
● Bulova
● Eyewear Designs
● Zyloware
● Kirk Lauterback
● Ocuco
● D.I. Ware

Organizations or individuals interested in sponsoring this event are asked to reach out to John or Bob at Your tax-deductible contribution includes tickets to the event, with proceeds going to help those who are optically underserved. Individual tickets can be purchased at