WASHINGTON, D.C.—To generate greater consumer familiarity with contact lens health and safety year-round in the U.S. and Canada, the Contact Lens Institute (CLI) has launched The EASY Way (Eyes, Awareness, Safety and You) program. EASY Way includes simplified wear and care tips, attention-grabbing infographics, and companion digital resources for eyecare professionals and staff to use in their practices and help aid in their patient communications. A view of all the resources in the program are posted at EASYWayProgram.org. At the center of the program are three easy steps to healthy, comfortable contact lens wear: Think Clean, Remember Fresh Is Better, and Trust Your Eye Doctor. Read More