Online retailers are targeting sales from our patients, and often provide a more convenient way to purchase eyewear than independent optometry offices do. We have found a few key ways to compete that have helped equalize the sales opportunity between them and us. Our practice generates more than $2 million dollars annually in revenues, and since implementing several strategies, we’ve seen our revenue increase by more than 14 percent, or more than $25,000 per month. We want to start the retail experience before the patient comes to our office. Since April 2022, we have used a web-based software called Optify. Read More