Social Influencers: How Optical Is Leveraging Followers, Clicks and Pics

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NEW YORK—Social media influencers have become just as vital a part of marketing strategies as any traditional method. In addition to marketing campaigns and creating ads, eyewear companies today are also infusing social media campaigns and soliciting the help of social media influencers in order to promote their product. Influencers help communicate to the consumer the practicality of eyewear as a medical device and also the functionality of eyewear as a fashion accessory. For independent ECPs, a brand’s use of influencers can be a way to garner new customers. VM’s March cover feature looks at a small compilation of some of the companies in optical who are harnessing the power of influencers to market their product. Read More.