SCENE + HEARD: Meetings Mido Concludes Live Show in Milan, Marking Its 50th Edition With Celebrations and Special Awards By Staff Wednesday, May 4, 2022 12:21 AM MILAN—The 50th edition of Mido concluded on Monday after three days at the Fiera Milano Rho conference center here, April 30-May 2. Organizers cited an enthusiastic and optimistic mood among showgoers as the international eyewear exhibition celebrated its 50+ year history in person after a two-year break due to the COVID pandemic. Organizers said, "This was a crucial event for the entire sector, an opportunity to share experiences and conduct business, as well as a chance to network, brainstorm and discuss new ideas." Added Giovanni Vitaloni, president of Mido, "The bottom line for this edition is undoubtedly positive because the 22.000 visitors to Mido 2022 were of high quality and driven by a willingness to buy, despite the challenging times, overcoming the adversities of the difficult moment we are experiencing. We confirmed our ability to be a benchmark for the sector, strengthening Mido's role in the creation of business and ideas." He added, "We have had excellent feedback from exhibitors and visitors alike on the activity experienced here: this is a fresh start for the industry. Exhibitions should be in-person events; the companies are the absolute epicenter of this strategic moment for eyewear globally, and also for the economy of our country. Today, we are all writing a new chapter together. And together we look forward to the future with optimism and confidence." Plenty of innovations and a variety of experiences were offered to participants eager to experience emotions and meet each other in-person, at an engaging event that brings fashion back to the forefront and relaunches the eyewear industry, Mido's announcement said. From the opening event world premiere of the previously unreleased music composition by Maestro Ennio Morricone "Infinite Visioni," to the performance by Dargen D'Amico and the celebration of the stars of the show and of the industry with the Bestore and Stand Up For Green awards. The over 660 exhibitors from 45 countries across five pavilions and eight exhibition areas met visitors from over 50 countries: Europe (in particular France, Spain, Germany, Great Britain, Portugal, Greece, The Netherlands and Switzerland), the U.S., Israel, Brazil, India, Tunisia, Iran, South Africa and United Arab Emirates. Equally significant was the presence of online participants connected to the MIDO B2B platform, designed to engage in the show those who, from all over the world, were unable to attend the live event, and those connected to Midos social profiles, who enlivened the event's official Instagram and Facebook pages with more than 10,000 messages shared between posts and stories, that exceeded 1 million impressions. The Mido #LiveTheWonder was also broadcast live on MIDOTV, which this year produced 77 videos broadcast live on YouTube, with a total of 350,000 views. Mido will be held next year, Feb. 4-6, 2023, at Fiera Milano Rho.