STYLE Check.Out: Seek Eye Care By Jamie Wilson Monday, January 22, 2018 12:29 AM #TheCOLLECTION Etnia Barcelona Etnia Barcelona is a pioneer in the study and application of color. Since its beginnings, the brand has wanted not only to manufacture eyewear but to also make its mark by creating a brand that revolves around color. It uses the finest materials and the best partners to ensure high quality in every one of its designs. Etnia Barcelona is free, human, multi-ethnic but, above all, it is culture. Inspired by movements, it creates its story through collaborations with creators from the worlds of art and photography. MSRP is $265. @Retail (L to R) Lisa Jacobson, ABOC optician; Rachel McKennon, office manager; Dr. Kelsey Keltgen, OD, co-owner; Mitch Peterson, business manager, co-owner; and Jackie Hintze, optician.Seek Eye Care Victoria, Minnesota “It is a frame line that anyone can wear and it shows as it is our number one seller across the board.” What are you selling? When we opened our new location in February of 2017 we met with them and loved what we saw. Who’s buying it? In men’s frames, we are selling conservative style with a splash of color, and in women’s frames we have a subtle approach to the cat eye and round. This styling trend is hitting the Midwest now. Why do they like it? They have some of the best acetate combinations that are not too wild to scare the patients away. We have it merchandised the same as all of our other brands on the boards. We try to treat all brands equally in our practice and try to match the best fit and style that the patient wants and needs. It just so happens that Etnia has what our patients want and need more often than the others. Website: www.seekeyecaremn.com Facebook: www.facebook.com/drkelseykeltgen Twitter: @SEEKEyeCareMN Instagram: @seekeyecaremnAre you a retailer or an ECP who has a frame or collection you think others should “Check.Out”? Contact associate editor, Jamie Wilson, jwilson@jobson.com.