TECHNOLOGY EyeCarePro Develops its Updated Website and Marketing Services Tailored to Practice Life Cycle Stages By Staff Wednesday, May 17, 2023 12:15 AM NEW YORK—EyeCarePro, a marketing agency exclusively serving eyecare providers, has updated its own website and marketing resources to focus on the unique challenges practices face through various stages of development. Stated, the company, "Every practice has a unique story to tell and every practice has unique new patient growth challenges depending on where they are in their life cycle. EyeCarePro's new Practice Lifecycle Marketing services are designed to help practices achieve success through marketing strategies tailored to the five practice lifecycle stages that span from cold-start to succession planning: Launch, Site, Reach, Focus & Complete.""True marketing solves a practice's business problems. Ask a practice what their biggest growth challenge is and the answer will differ depending on where they are in their lifecycle," said EyeCarePro CEO Daniel Rostenne. “Practices struggle with choosing the marketing service that is right for them. They're never really sure if they're being sold on a service they don't need, or the service is really right for them. Our practice lifecycle marketing services make it very easy to know exactly what marketing you need."Cold-start practices require different marketing strategies to fill their books versus practices that offer high revenue specialities. Multi-location practices need different marketing than one that is preparing to sell. No matter the stage, EyeCarePro's Practice Lifecycle Marketing guides practices of any size to success, Rostenne added.“I can't begin to tell you how many times we've seen practices struggle with understanding what marketing they need.” said Neil Garala, chief revenue officer of EyeCarePro. "We’ve already seen first-hand how this approach helps practices easily understand the marketing they need and how our Practice Lifecycle Marketing achieves success for practices at every stage."A complete summary of EyeCarePro’s Practice Lifecycle Marketing services is posted here.Founded in 2004, EyeCarePro has helped over 2,000 practices reach their marketing goals by offering practices contract-free digital solutions that guide them through their stages of growth. EyeCarePro has been a winner of Vision Monday and 20/20 Magazine’s Readers’ Choice Awards for best online and social media marketing services four years in a row.