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Zeiss Academy
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Robert Spirito


Zeiss Academy was introduced by Zeiss in 2023. VMAIL first reported about this exciting new learning platform, as the company was being updated to better serve the needs of participants. Today, it is used by thousands of ECPs across the country to tap into resources that benefit both their practices and patients.





“The program consists of training modules to educate eyecare professionals on Zeiss products, platforms and technologies. It does not incorporate for-credit courses,” said Robert Spirito, head of marketing for Zeiss Vision Care U.S. To access the platform, customers can request a Zeiss ID by sending an email to Zeissidsupport.vision.us@Zeiss.com, including their name, Zeiss account number and personal email address. The user will then get an email to verify their email address, and then another to accept the terms and conditions. Once verified, the user will be granted access.

Spirito noted that all training content in Zeiss Academy is accessible to all users, enabling them to learn about all the current Zeiss technologies and offerings. In addition, he shared that the company’s priority is to provide a wide range of trainings for ECPs to help efficiently onboard them so they feel comfortable with Zeiss products, platforms and technologies.

“We’ve structured the training platform so that existing users can learn about our most recent launches, remaining updated on anything new that can ultimately benefit their patient/customer,” he said, noting that the feedback for the program has been positive and that the user base continues to grow, with the regular addition of new content.


Spirito said the launch of Zeiss ClearView Lenses in 2023 has led to a training course on the technology’s features and benefits, noting that this course, along with the Zeiss Photofusion X training, has been very popular. Zeiss has also added two new products, including Zeiss SmartLife Young and Zeiss SmartLife Individual 3, with courses now available for ECPs who use these products.

He encourages ECPs to share their feedback so they can continue to offer the best content to enhance their ability to serve patients. “We are always open to suggestions based on ECP feedback, knowing these individuals are on the frontlines and need helpful, efficient content,” he said.