VM REPORTS: Top 50 Retailers VM's Top 50 and Top 10 Shares Grew, in a Challenging Year By Marge Axelrad and Mark Tosh Wednesday, June 23, 2021 12:28 AM RELATED CONTENT Crafting a Comeback Consolidation, Balanced by Hard-Won Gains and Some Declines, Shape VM’s Top 50 Key Optical Players Ranked by U.S. Sales in 2020 In a Down Year, Mass Merchants Still Outperform Overall Optical Market Snapshots of Optical’s 10 Largest U.S. Retail Players NEW YORK—Companies among the VM Top 50 U.S. Optical Retailers collectively maintained a concentration of sales that fared better than the overall market in calendar year 2020. The VM top 50’s sales reached an estimated $14.9 billion, comprising 47.7 percent of the total U.S. market’s sales, a larger share than the prior year’s 41.6 percent. The VM Top 50 did see its collective sales drop off by 5 percent versus the total U.S. market’s 17 percent decline. The Top 10 optical retailers collectively comprise $12.6 billion in 2020 calendar year, which was itself 6 percent less than 2019. Mass merchants’ and warehouse clubs’ optical sales were $3.34 billion for the year and comprise about 11 percent of the total U.S. optical retail market.