VM Video: A Collection of Relevant Videos Chosen By Our Staff

Preview ClearVision's New Personalized Eyewear

Preview ClearVision's latest innovation in eyewear: the IZOD collection of personalized eyewear. Designed for those who like to express their own unique style, this collection lets consumers personalize their eyewear through color. Learn how ClearVision came to develop the collection of four clear acetate frame fronts and 9 temple colors. Plus, you'll see how consumers can take eyewear personalization to another level through tinting and painting! Visit ClearVision at Vision Expo East 2014, booth #4421 for on Saturday, March 29 at 1 pm EDT



Sold-Out EyeRock Show Energizes New Eyes

Optical suppliers, retailers and rock music lovers joined together during International Vision Expo East for EyeRock a benefit concert supporting New Eyes for the Needy, a non-profit organization focused on providing prescription eyeglasses to the poor. The sold-out show was performed by the EyeRock Band, composed of musicians from the optical industry, and was held in the legendary Hard Rock Cafe in Times Square, with close to 700 people in attendance. Guest performer and Grammy-nominated singer and songwriter, Lisa Loeb, also volunteered her talents, and the audience sang along with some of her classic songs. Optometry students, guests of National Vision, one of the main sponsors of the event, rocked the night away until the wee hours.


Changing Lives With VOSH International

IPSWICH, Mass. -Are you curious about how VOSH International restores more than vision? Watch this video to see how the global organization builds long-term solutions to provide eyecare in developing countries, enabling individuals to regain independence by restoring their sight through surgery, eyeglasses, or medical treatment. See the VOSH partners and mission leaders in action on the front lines of providing eyecare in developing countries and listen as they describe why restoring sight is so important, supported by statistics such as "670 million people worldwide have impaired vision or functional blindness." Learn that "anyone who goes to a VOSH clinic and needs glasses will receive them . . . all for free." Watch the smiles fill the faces of the people seeing clearly for the first time!


See Life Through a Nearsighted Child's Eyes

MASON, Ohio-While Vision Monday readers should already be familiar with the statistics related to uncorrected refractive error, for example, that one in four children suffers from an undiagnosed vision problem, OneSight's video, "A Five-Foot Universe" provides a glimpse into what it really feels like from the perspective of a nearsighted child. To get a true sense of how over half a billion people see the world, watch the video, which is part of OneSight's "The Way We See It" campaign to generate awareness of the global vision crisis and raise donations to provide direct vision care access to those in need.


Education in Sight Helps China and the U.S.

CHICAGO-Education in Sight is taking steps to help the over 30 million rural students in China and 3.5 million students in the U.S. suffering from uncorrected poor vision by bringing optometrists to perform eye exams in schools, providing free eyeglasses, and educating communities in proper eyecare to promote long-term change. Since 2012, Education in Sight has visited 58 schools, performed 22,000 eye exams, and delivered 3,300 pairs of eyeglasses in China. The non-profit has set a goal of solving poor vision for every rural student (about 915,000) in Yunnan province within two years. From there the plan is to expand province by province to the rest of China. In the U.S., Education in Sight has first focused on Detroit, where the spring 2014 pilot at Henry Ford Academy elementary school screened 400 students by local optometrists. This will expand to ten more schools in Detroit by the end of 2014 and eventually to other high need regions across the U.S. Students will receive screenings, comprehensive exams, and glasses.


Glimpse Into a Modern Manufactory

As evidenced in VM's "A Day in the Life of Optical," there are places, processes and pieces of the optical industry that one might never know existed had they not looked for them or been a part of their production. This short film from Mykita provides a glimpse into the modern manufactory, Mykita Haus, where frame manufacturing meets the precision and craftsmanship of personal touch that goes into so many frames across the globe. More Mykita videos can be viewed on their YouTube mykitachannel.


Mercy Ships, Alcon and Volunteers Restore Sight

CONGO-After 18 years of blindness since the age of 15, Pulcherie's sight was restored with free cataract surgery onboard the Africa Mercy. Although one of Pulcherie's eyes was permanently damaged due to a childhood accident, Mercy Ships, with support from Alcon, was able to remove the very dense cataract in her other eye. Just 24 hours after her operation, the bandage was removed, and Pulcherie saw her baby girl for the very first time. Since her sight has been restored, Pulcherie has found work to support her family and, she says every chance she gets, she cannot stop gazing at her daughter. Mercy Ships uses hospital ships to deliver free, world-class surgeries, capacity building and sustainable development to those without access in the developing world.


Darius Rucker Supports OneSight

MASON, Ohio-"Imagine not being able to read a book or the lyrics to a song," says Transitions Optical brand ambassador Darius Rucker, solo musical artist and lead singer and rhythm guitarist of the Grammy Award-winning rock band Hootie and the Blowfish, in this OneSight public service announcement. In the PSA, Rucker enlists his celebrity to further the cause of this 501(c)(3) nonprofit organization to provide sustainable access to quality vision care, eyewear and sun protection to those in need around the world. Rucker invites viewers to "join me in helping solve the global vision care crisis" by getting involved with OneSight because "everyone deserves to see their dreams come true."


'Everyone Should Be Able to See'

NEW YORK-"I think everyone should be able to see," says the schoolgirl narrating this video about OneSight's latest initiative to provide eyecare and eyewear to underserved children in New York City. As part of the NYC Community Learning Schools Initiative, OneSight is working with local health partners and The SUNY College of Optometry to open two school-based vision centers at PS 188 in Brooklyn and PS 18 in the Bronx this fall. The OneSight Vision Center at PS188 will be operated by Lutheran Family Health Centers with sponsorship and volunteer support from LensCrafters. The OneSight Vision Center at PS 18 will be operated by Montefiore Medical Center with sponsorship and volunteer support from Sunglass Hut. Each center will serve more than 5,000 students annually providing comprehensive eye exams, glasses, fittings, adjustments and medical eyecare with an onsite optometrist, ophthalmic technician and optician. "It's the greatest city in the world and everyone deserves a chance to see it," concludes the girl narrating the video.


Graduates Say 'Let Us Go!'

FULLERTON, Calif.-After producing the admissions YouTube videos for Southern California College of Optometry at Marshall B. Ketchum University over the past four years, class of 2014 president, Dr. Tim Ng bid his farewell in this "Let Us Go!" video. Written and directed by Ng, the video commemorates his and his classmates "four long years to lead up to this day" and sends them out the door "about to fulfill a dream" as "optometrists at last."


Costa's Fish Art Is Literally a Sight to See

DAYTONA BEACH, Fla.-Costa has debuted three new Fish Art sculptures, a Bluefin Tuna, a Bonefish and a Steelhead, made entirely out of sunglass parts. The three new pieces of are join the Bass, Dorado, Marlin, Sailfish and Tarpon sculptures as part of the brand's Fish Art collection. Plans have already been made to utilize the new sculptures for conservation. Previously donated Fish Art sculptures, like the Marlin, raised $10,000 for The Billfish Foundation. The Tarpon sculpture was donated to IGFA Hall of Fame, the Bass resides with the creative agency responsible for the design, and the Sailfish and Dorado are living at Costa's HQ, based here. Additional video and imagery updates will be shared on Costa's Facebook page at www.facebook.com/costasunglasses and on their Twitter feed: @CostaSunglasses.To create the Bluefin Tuna more than 1,500 lenses were used and Costa's Tuna Alley style is prominently featured. For the Bonefish, 202 lenses were used, as was Costa's Fantail style, and for the Steelhead, 438 lenses were used and Costa's Hamlin style id the featured frame. For more on what the process of making one of the sculptures entails check out the video.


ASCO: Put Your Future in Focus

A recent video produced by the Association of Schools and Colleges of Optometry (ASCO) takes the question of "why" becoming a doctor of optometry is worthwhile and answers it threefold: the career holder's ability to change lives, the field's many outlets for occupational growth and the continual advancement of technologies and clinical innovations that come to life in the profession.Titled "Be a Doctor of Optometry: Put Your Future in Focus," the video shows an insightful selection of ODs and ODs-to-be sharing perspectives on what initially drew them to studying optometry, where they see their careers taking them - be it cataract clinics, Veterans hospitals or private practice - and how optometry continues to inspire and excite them out in the field. The video was partially funded through a contribution from Luxottica and, more recently from a competitive Focus Grant from the Allergan Foundation. The video serves as a part of ASCO's and the American Optometric Association's (AOA) "Joint Project on Further Developing a Robust, Diverse, and High Qualified National Applicant Pool," the end goal of which is to increase the number, quality and diversity of applicants to the 21 schools and colleges of optometry in the 50 states and Puerto Rico, according to ASCO.


SCO Students Share Stories and Perspectives

MEMPHIS, Tenn.-Prospective optometry school students may find it hard to resist the calling after hearing perspectives of various students at the Southern College of Optometry (SCO) shared in a video released by the school earlier this year. The video, which introduces the institution's students, programs and campus life, features first-person accounts from current students who share what brought them to the school and, more importantly, what kept them there.


Transitions Honors Regional Retailers of the Year

Barnet Dulaney Perkins Eye Center, with 14 optical locations throughout Arizona, was named Transitions Optical's 2013 Regional Retailer of the Year. View this video to learn how this growing regional optical retailer and the other two finalists - Henry Ford Optimeyes of Michigan and Northeastern Eye Institute of Pennsylvania - achieved this leadership status.


For Those About to (Eye)Rock... We Salute You!

NEW YORK-If you've ever attended EyeRock, the optical industry concert that benefits non-profit vision care organizations, you know what to expect: an evening of listening and dancing to great rock 'n' roll music performed by The EyeRock Band, a stellar group of optical industry musicians and singers who play their hearts out for you.A band of talented teenage musicians will join The EyeRock Band in support of a good cause at The EyeRock Concert at New York's Hard Rock Cafe on March 29. Known as The School of Rock All-StarTeam, the band is made up of outstanding teenage performers from Chicago. They will be special guests at the show, which will benefit New Eyes for the Needy. If you're not already psyched for EyeRock, this video from EyeRock 2012 at the Hard Rock Cafe should do the trick. It features the EyeRock Band's smoking rendition of the Bad Company's classic "Can't Get Enough of Your Love." To paraphrase a classic song by AC/DC, "For those about to EyeRock, we salute you!


Eyewear Trends for Every Face Shape

CHICAGO-On Jan. 16, 2014, optician Boyce Moffitt, the general manager of Spex, based here with several locations throughout Chicago and Illinois, showed the city the meaning of "Spex appeal" in a segment on the WGN Morning Show. With the spotlight on Spex, a designer eyewear purveyor voted the Best Eyewear Store in Time Out Chicago's 2011 Shopping Awards, Moffitt delivered tips on how to find the best frames for each face shape while showing off a variety of frames carried by the fashionable eyecare store."We had a blast sharing eyewear trends with the viewers of WGN Morning Show," Spex director of marketing, Michael Caputo, told VM. As the retailer's tagline says, "discover your Spex appeal" with the latest VM Video.


141 Eyewear Partnerships

141 Eyewear, a Portland-based philanthropic eyewear company, recently teamed up with Kaiser Permanente and the Boys and Girls Club of Salem to execute a charity eyecare clinic to test and fit kids for free prescription eyewear.


See What It's Like on a Mobile Eyes Clinic

More than 1,200 VSP doctors have volunteered onboard VSP Mobile Eyes clinics, providing vision care to more than 170,000 people in need. Watch this video to see what it's like to volunteer on these clinics, complete with dispensaries and finishing labs.


Blurred Vision ('Blurred Lines' Optometry Parody)

Kalie McCartin, a first-year OD student (and president of the Class of 2017) at Salus University, Pennsylvania College of Optometry, turned her passion for music and lyric writing into clever parody of Robin Thicke's "Blurred Lines" pop sensation in this special video, which finds a new way to talk about the important work optometrists do. McCartin's concept was photographed at PCO's Eye Institute and Philadelphia Soundstages and edited by videographer, AJ Pastor, another first year OD student, along with their colleagues Joe Rispoli, Delon Lawrence and many others.


Portable Eye Exams Via Smartphone

This video shows how a group of researchers based in London are using Peek, a smartphone based system they developed, to conduct comprehensive eye examinations in remote settings in countries such as Kenya. Easy to use, affordable and portable, Peek is empowering general health workers and eyecare practitioners to diagnose eye diseases and provide a means for managing and monitoring the treatment of patients, anywhere in the world.


'Get Busy Living'

IRVING, Calif.-This video won the Three Zerohs Collective of musicians, designers, photographers and filmmakers $10,000 and a lifetime supply of IVI Vision sunglasses in the Get Busy Living competition.


World Sight Day Coalition Helps Out in Atlanta

Representatives of the various companies involved in this year's World Sight Day and Optometry Giving Sight helped volunteer time and resources to help the underserved in Atlanta get access. Via VSP's Mobile Eye Clinic and Eyes of Hope, the assistance of 3-time Olympic champion Misty-May Treanor, Nike Vision, Alcon and others, including many local area optometrists, some 4,000 received needed eyecare and eyewear.


Edging Provides Vocation for Special Olympian

This video features Nic Christensen, a young man with ID (Intellectual Disability) who found his employment and success through his vision screening at the Special Olympics National Games. At the screening, Nic became fascinated by the machine to grind eyeglasses, which lead to him getting a $35,000 loan to buy the equipment. Nic now works with his father, Jay Christensen, OD at Dr. Jay's Family Eyecare in Harlan, Iowa.


TFOS - Blink Around the World

NEW YORK-Earlier this year, the Tear Film and Ocular Surface Society (TFOS) launched a global initiative to raise awareness of an oft overlooked dry eye treatment—blinking.




Great American Optician Video Contest Winners

LAKELAND, Tenn.-The Opticians Association of America has selected the winners in the Great American Optician Video Contest. View them here-First Place "An Optician's Main Focus" by Adam Chizmar, Second Place "What is an Optician?" by Matthew Denton, and Third Place "Clearly an Optician" by Michael Beaudoin.


Monoqool 3D Printed Glasses

Studio Optyx, a luxury design house of boutique and technical eyewear based in St. Louis, Mo. recently released a video to coincide with its new collection of Monoqool frames, the IQ series. Accompanying the frames' smart design is the eye-opening process of how they are made-3D printing. As previously visited by VM Video (What Could Be 3D Printing's Future in Optical?) 3D printing technologies are beginning to make their way into eyewear and sunwear manufacturing and ECPs and optical retailers should understand what this new process could mean for the future. Also known as additive manufacturing, 3D printing is moving into the consumer realm with companies like MakerBot making it possible for tech-savvy entrepreneurs and hobbyists alike to design and print their own specs with downloadable instructions for eyeglasses and other objects which can be produced using its printers. The "Monoqool 3D Printed Glasses" video is an almost space-age look into the future, showing the IQ Series in the making. More music video than tutorial, the minute-and-a-half long short makes us think these frames might be manufactured on the moon. "Moncool 3D Printed Glasses" was filmed by Philina Essex with music by Lee Art. For more information, go to monoqool.com.


VSP EyeFiles - Protect Your Eyes from UV Damage

Enter stressed, suburban Mom. Today she will take her daughter on her first driving lesson. Yikes!As if teaching a teenager to operate a motor vehicle isn't scary enough, Mom is also faced with the challenge to convince said teenager to cover up with a hat and sunglasses while she's driving to protect her eyes and skin from the sun. As tends to happen when giving adolescent daughters advice, Mom is met with resistance and goes for the scare tactics, warning her daughter that she'll go blind and get wrinkles if she doesn't cover up. Bingo. Mom is feeling guilty, but Dr. Liddicoat, optometrist/floating head in this VSP EyeFiles video about UV damage, assures her that excessive exposure to UV rays damages eyes just like it does the skin. The bad news is that this damage is cumulative and can start at any age - but the good news is, it's never too late to start protecting yourself and your family. This summer, don't forget to tell your patients as well as your family and friends that the earlier eyes are protected from UV damage, the better, and that wearing a hat or staying in the shade aren't fool proof escapes from the sun. Sunglasses - with 100% UVA and UVB protection, just like sunscreen - are the best bet for topping off those UV protection tactics, especially since the sun's rays reflect off of summery surfaces like sidewalks and water. As Dr. Liddicoat says, "wearing sunglasses keeps your eyes healthy - and you looking good."


'Rethinking' Access to Eyecare

An extension of the "patient access to optometry campaign," Rethinkeyecare.com demonstrates the benefits of including an integrated, embedded, comprehensive eye health and vision benefit in every health plan and of including optometrists as panel providers in those plans. West Bay Eye Associates' Stephen Montaquila, OD, FAAO, practicing in Warwick, R.I., and chair of the American Optometric Association's Third Party Center executive committee, explains how he is bringing this message to employers, benefit managers and health plans. Learn more about it here and at Rethinkeyecare.com.


VSP EyeFiles - Combat Computer Vision Syndrome

As the use of computers, tablets, smartphones and other devices becomes increasingly prevalent among today's youth, so, too, does the concern about their eyes and the affect these technologies may have on the future of their eye health and vision. In this lighthearted, mom-centered video from VSP Vision Care's See Much More blog, "Combat Computer Vision Syndrome (CVS)," a mother addresses the issue with tips on how to combat kids' attachment to digital devices and reduce the risk of eyestrain for healthier sight.


Elements of a Well-Planned Office and Dispensary

Our friends over at Review of Optometric Business recently produced a series of videos with Barbara Wright of Barbara Wright Design to illustrate the elements of a well-planned office and dispensary. The three part series focused on how sophisticated design can be adapted to a small community in the American heartland.In this, the first video, Wright visits the Drake Eye Center of Hartselle, Ala., to describe how lighting and other design elements are employed to distinguish various areas of the facility and to deliver a welcoming and positive patient experience.Source: Review of Optometric Business (www.reviewob.com).




A Look Back at 100 Years of Moscot

NEW YORK-A hundred years gives you a lot of history to pull from. For a company with as much character as Moscot, that history is quite colorful. To commemorate their century in the optical business, Moscot created this fun video to visually illustrate their beginnings all the way through to the fifth generation of the family to enter the business. "We are incredibly thankful, so grateful, and completely humbled to be where we are today, and we could not have made it without the support of our family, friends and fans," the company said.


Luxottica and The Sartorialist Introduce 'Faces'

NEW YORK-"Eyeglasses are a fascinating accessory. They can both reveal and transform a person" said Scott Schuman, of The Sartorialist. "I've noticed people have become much bolder in their choice of eyewear as a fashion accessory. It's exciting to have this opportunity to capture the real essence of eyeglasses with Luxottica."Those are the words of the man behind the new Faces by The Sartorialist digital campaign, launched in partnership between Luxottica and Scott Shuman of the street style and fashion blog, The Sartorialist.The year-long campaign, which launched on June 17 in Florence, Italy, will feature people's unique style expressed by their personal choice of eyewear captured through Shuman's lens. Learn more about the campaign through Shuman's eyes in the accompanying video.


I Believe I Can Fly

This video captures a paraglider flight on Elk Mountain, British Columbia and was shot by Biff Romulus, aka Kevin Ault, using his Pivothead video glasses. Ault arrived late, after all the other pilots had flown from Elk and had extended sled rides, and he was rewarded with near perfect soaring conditions. Enjoy the spectacular views of the Canadian Rockies!Pivothead was one of the exhibitors featured in Vision Monday's Eye2 Zone at Vision Expo East and West.


The Wilson, Inspired by John Lennon, by GLCO

Like many eyewear advocates and creators, Garrett Leight, owner and designer at Garrett Leight California Optical, has seen the late and great John Lennon as somewhat of a muse for his optical pieces. Leight recently released a new video which depicts Lennon as an inspiration to his work, in particular for GLCO's newest frame style, the Wilson. Just over a minute long, the ultra-short film, titled "GLCO Icons: John Lennon" is here to inspire you in VM Video and can also be viewed on the GLCO YouTube channel, along with a collection of other artistic works.


James Franco Shoots For Gucci

Gucci has release a Techno Color Sunglasses video directed by actor and writer James Franco, who also stars in the short film.The video, which launched worldwide this month, was shot at the legendary Chateau Marmont in Los Angeles and features a game of seduction between James Franco and a beautiful woman, the model Natalia Bonifacci, both wearing Gucci Techno Color sunglasses. The Gucci Techno Color eyewear capsule collection is characterized by linear, pure design and is the result of a technology patented in the Eighties by Safilo Group and reinterpreted today in a new, lighter version, enhanced by vibrant colors.


Preview ClearVision's New Personalized Eyewear

Preview ClearVision's latest innovation in eyewear: the IZOD collection of personalized eyewear. Designed for those who like to express their own unique style, this collection lets consumers personalize their eyewear through color. Learn how ClearVision came to develop the collection of four clear acetate frame fronts and 9 temple colors. Plus, you'll see how consumers can take eyewear personalization to another level through tinting and painting! Visit ClearVision at Vision Expo East 2014, booth #4421 for on Saturday, March 29 at 1 pm EDT


PuriTi Titanium Collection from ClearVision

The weight is over: introducing the PuriTi 100 percent titanium eyewear collection from ClearVision Optical. The lightweight, hypoallergenic PuriTi collection showcases timeless design and functional excellence through its classic to modern eye shapes and technologically advanced construction. It's a high quality titanium collection set at a price point that's advantageous to eyecare professionals, yet doesn't sacrifice style. PuriTi. The Element of Style. Learn more at www.cvoptical.com.


BCBGMAXAZRIA and ClearVision: A Great Collaboration

BCBGMAXAZRIA creative director Clifford Pershes chats with CCO and muse Lubov Azrua on the brand's longtime relationship with ClearVision Optical and its collaboration on the BCBGMAXAZRIA optical and sun collections. As key accessories of the future, the brand's eyewear and sun collections are designed to provide a chic, effortless fashion style for today's women - individual, timeless, elegant, and versatile. BCBGMAXAZRIA eyewear and sun collections are available at fine optical retailers. Find out where to buy 2014 BCBGMAXAZRIA eyewear and sunglasses at www.bcbgmaxazriaeyewear.com


ClearVision: 3D Printing in the Optical Industry

Now emerging in the eyewear industry, 3D printing may forever impact how optical providers use this technology in the design and production of eyewear. Learn how eyewear manufacturer ClearVision Optical is using 3D technology in its design and development process, plus what you can expect to see in the future. Learn more about ClearVision at www.cvoptical.com.


Copenhagen Through rgreen's Lens

COPENHAGEN-Shot in cinematic style, one part theatrical documentary, the other film noir, strong dynamics were the inspiration behind this year's campaign from rgreen. The company decided to move away from a studio shot campaign and get outside to the city they are so proud to represent, the company said. The creative team toured some of the most epic spots of Copenhagen during a beautiful and sunny day in September, from the city center to a quiet harbor on the outskirts of town to capture the sun set. Aiming for a vibrant and more natural look and feel for the campaign, rgreen picked two highly professional individuals, who are used to interpreting dramatic moods and emotions to be their models for the campaign. The film features former solo dancer at the New York City Ballet and current artistic director of the Royal Danish Ballet, Nikolaj Hubbe wearing the Bogart, and member of the Corps de Ballet in Copenhagen, Hilary Guswiler in the Baker.


LensCrafters Ad Campaign

LensCrafters has announced that it will launch a global advertising campaign encouraging consumers to recognize the vital role eye heath plays in overall health and lifestyle. The campaign, titled "Take a Stand for Quality Vision Care," is scheduled to launch on Feb. 2, 2014 and will "communicate LensCrafters' passion for celebrating the eye and acting as a partner in total vision care," the company said.


Rethink Eyecare Promotes Full-Scope Optometry

"Change is upon us, now is the time to rethink eyecare," states the American Optometric Association's Third Party Center in this video that explains, "Health care is changing for the better, and the health care system needs optometrists now more than ever." To promote the integrated eyecare model that the AOA advocates at Rethinkeyecare.com, this video describes, "Why there's a need for more optometrists to serve more patients with full-scope comprehensive eyecare and the significant savings that can result by doing so."




"We See" Child Health Project Helps People See...

SOWETO, South Africa-Now that it's been in operation for over a year, the "We See" Child Eye Health Project has proven effective at helping some of the six out of ten children in South Africa with reduced vision who need glasses but don't have them. "The teacher legitimized that they were actually performing better in school," said Matthew Alpert, OD, after returning to Soweto to see the success of the project. "As a company whose mission is to help people see, we also want to help people see what's possible," said Jill Novelo, manager, VSP Global public relations. "Our goal is to help provide eye health services to 30,000 children over a three-year period to reduce uncorrected visual impairment issues by 90 percent." Nike Vision South Africa's managing director Grant Hoyle said, "We now have a fixed venue. If you look at how quickly that transition has taken place, it's a credit to all the partners involved and how genuine they are in wanting to see this happen." Watch the video to see what's been achieved by the "We See" Child Eye Health Project partners-VSP Global, Nike Vision, Optometry Giving Sight, and the Brien Holden Vision Institute-and why Alpert predicted, "the sustainability of the clinic cements the foundation of us being able to bring this to even more communities across the globe."


VSP Ranks Kids Eye-Healthy Cities

BOISE CITY, Idaho-The number one most eye-healthy city for kids in the U.S. is Boise City, Idaho, followed by Oklahoma City, Okla., and Evansville, Ind., according to VSP Vision Care based on the percentage of kids who received an eye exam in 2013 who are covered by VSP Vision Care in areas where VSP covers a minimum of 100,000 people. To see all the top 10 eye-healthy cities for kids in the U.S., watch this VSP video, which also shows many reasons why it's important for kids to get a comprehensive eye exam, how often kids of various ages should go in for an eye exam, and how to maintain healthy vision.


Feeling Good in Glasses - GGPD 2014

The third annual Great Glasses Play Day (GGPD), a multi-city event celebrating children with glasses and vision impairments, saw another round of success this year across 29 participating locations between May 3 and 4, 2014. The Play Day, organized by volunteer parents, friends and eyecare practitioners of young ones with eyewear and eye health issues, hosted meetups across the country characterized by playful events at parks, eyecare practices and other public venues. The GGPD was founded by Kristin Ellsworth, owner of Peeps Eyewear, and Ann Zawistoski, of Little Four Eyes, in 2012.


Essilor Launches Varilux Ad Campaign

This new Varilux consumer ad campaign, which Essilor of America is launching April 24, shows how blurry vision can interrupt common, everyday activities such as viewing a menu at a restaurant and offers Varilux lenses as the leading progressive lens solution and the only line of progressive lenses featuring lenses designed with Essilor's W.A.V.E. Technology (Wavefront Advanced Vision Enhancement) that identifies and removes lens high order aberrations, resulting in sharper visual performance.


Students at the Core of the Optometric Profession

WASHINGTON, D.C.-The American Optometric Student Association (AOSA) and OptometryStudents.com recently released a video and statement depicting their participation in the AOA's Congressional Advocacy Conference, held here on Capitol Hill in September. The video, produced by Nice Life Films, marks the first formal collaboration between the two organizations.