RANCHO CORDOVA, Calif.— VSP Vision Care members and their covered dependents now have access to TruHearing’sValueAdd program, which provides discounts of up to 35 percent off retail prices on digital hearing aids. Members can also upgrade to TruHearing’s new MemberPlus program to receive discounts of up to 68 percent and for the opportunity to add up to four extended family members not covered by members’ insurance (parents, siblings, uncles/aunts, grandparents) for a reduced annual membership fee.

“We’re excited to provide our members this exclusive opportunity to take advantage of deep discounts on some of the most popular digital hearing aids on the market, as well as hearing services,” said Melody Healy, vice president of product strategy and integration at VSP Vision Care. “We’re committed to helping our members experience life to the fullest by not only seeing well, but being well.” According to Healy, one of the chief benefits of TruHearing’s programs is the one-on-one support VSP Vision Care members can receive through TruHearing’s extensive network of hearing healthcare professionals nationwide.

TruHearing works with a contracted nationwide network of more than 1,800 audiologists and hearing instrument specialists who provide expert advice and professional services at discounted rates. The company also provides significant savings through direct purchasing of state-of-the-art digital hearing aids from four leading manufacturers (Unitron, ReSound, Phonak and Rexton—a division of Siemens), as well as its own private-label hearing aids.