Long known as an international show that draws attendance from all over the world, this year’s Mido was no different. Mido reported that show attendance peaked at 35,000 industry professionals, a 60 percent increase over 2022 visitor numbers. Eighty percent of this year’s visitors were from Europe, while 20 percent visited from the rest of the world. Thousands of ECPs, retailers, scientists, designers and executives gathered in Milan for this year’s show—here are just a few.

1. Coti Vision’s Nancy Gries (l) and Julie Hawkins at the Italian Eyewear Exhibition in Milan before Mido.

2. Francesco Gili, COO of Mido (l) with Roberto Luongo, CEO and managing director of the Italian Trade Agency, at the Italian Eyewear Exhibition in Milan before Mido.

3. (L to R) L.G.R’s Giovanni Origlia, Villa Eyewear’s Lorenzo Sfoggia and Ilario Sfoggia, and L.G.R’s Tommaso Sanfelice gather at the L.G.R booth at the Italian Eyewear Exhibition in Milan before Mido.

4. Safilo Group CEO Angelo Trocchia was all smiles at Safilo’s Mido booth which showcased the company’s brands and sustainable initiatives.

5. Michael Maline of Silhouette discussed the company’s upcoming launches.

6. World renowned interior designer Werner Aisslinger worked with Silhouette to design a brand new, ultralight point of sale concept. He was at the Silhouette booth to showcase his work.

7. Marc Notenboom (l) of 3D printing company Tech Print Industries with ClearVision’s Peter Friedfeld.

8. Lighthouse Tech’s Franco Burlando (l) and Nathan Deutsch showcase their smart eyewear designed to assist blind and vision impaired people.

9. Marchon Eyewear president Thomas Burkhardt welcomes visitors at the Marchon booth to celebrate the company’s 40th anniversary. Marchon was awarded the Stand Up For Green Award at Mido, which recognizes exhibitors’ commitment to designing and assembling their booths in line with sustainability criteria. Marchon’s booth was designed and produced with sustainable materials and processes.

10. EssilorLuxottica’s Fabrizio Uguzzoni (l) and Norbert Gorny previewed the new Varilux XR Series at the EssilorLuxottica booth.

11. EssilorLuxottica’s Norbert Gorny showed the power of the new Varilux XR lenses.