What’s New: In partnership with Tura, Barbour is launching its new eyewear collection in the U.S.
What’s Green: The launch collection shows a mix of men’s and women’s optical frames, many made from plant-based acetate. 
What to Know: Design details are inspired by Barbour’s heritage and include the brand’s iconic tartan patterns, strap hardware, zipper pulls and quilted details. Scott Sennett, president and CEO of Tura, Inc. said, “We are incredibly excited to partner with this legendary brand. Barbour’s commitment to quality and distinctive British styling aligns seamlessly with our commitment to a fresh, elevated eyewear offering in the U.S market.” David Godfrey, regional manager distributor markets, EMEA and licensing at Barbour, said, “We are delighted to be working with Tura to launch Barbour eyewear into the U.S., contributing to our second-largest market, North America. The Barbour brand enjoys great support from our U.S. trade and end consumer base, and we are confident that eyewear will enjoy the same success.”