MILAN—The 2024 edition of Mido kicks off this week, as thousands of members of the optical community make their way to Milan for the annual trade show. As always, the show, which is expected to host about 1,200 exhibitors from around the world, will focus on design, eyewear, eyecare and technology—as well as a renewed and growing focus on sustainability within the industry.

On Sunday, February 4, the second day of the show, Mido will launch the 2024 edition of the CSE – Certified Sustainable Eyewear program, which was set up as part of a collaboration between ANFAO and Certottica and honors sustainability in the global eyewear industry. The program began last year with a jury of experts assessing nominated products based on detailed criteria in relation to their environmental and social impact.

This takes into account the entire lifecycle of a product, including recycling of materials, reduction of consumption in production and distribution processes, best use of the supply chain, elimination of waste, level of recyclability and use of renewable energy. The award is divided into six categories: CSE Award Sunglasses Europe, CSE Award Sunglasses Rest of the World, CSE Award Frames Europe, CSE Award Frames Rest of the World, CSE Award Cases Europe and CSE Award Cases Rest of the World. VMAIL reported on last year’s winners live from the show.

Mido will also present the Stand Up For Green Award to the stand with the least environmental impact. In 2023, the award went to Marchon Italia.

Mido 2024 is scheduled for Feb. 3 through 5 at Fiera Milano.