NEW YORK—Small Business Trends is an award-winning online resource that offers a range of helpful information from a wide array of areas to help guide small business owners. From marketing strategy to help in sifting through small business tools, apps and local/national news, the site has much to offer. Each day there is new material. A recent piece explores “How to Make a Deal in Uncertain Economic Times" with specific tactics and advice. A Calendar of Events targeting small businesses around the country, virtual or online is helpful. As is a related feature on 18 Event Planning Tips for those who are putting on their own events.

This well-rounded site offers insights into how to best start a new business, how to manage one, and a number of inspirational success stories, a motivational quotes area and a humorous look at running a small business with cartoons.

It’s well worth a look at Small Business Trends’ Resource Center and its Editorial Calendar to help you sort out which topics or themes can relate best to your own optical or eyecare business.