Biz Tactics

Continuing Success in 2022, Guided by a Five-Year Plan for ODs, Courtesy of VisionWeb

By Staff
Thursday, January 6, 2022 7:45 AM NEW YORK—The new year is the time to usher in a new mindset. And after the two years everyone’s been through, courtesy of a still expanding Covid-19 pandemic, planning remains essential. To help ODs maintain practice success this year, VisionWeb has reintroduced its “5-Year Plan for Optometrists.” The free digital guide includes actionable advice for creating: an 8 step business plan; key optical metrics to measure (with formulas); staff organizational charts; essential insurance and performance reports; and top tools and technology.

Build Your Meta/Facebook and Instagram Savvy With Tips, Ideas, Explanations and Many Free Tools

By Staff
Wednesday, December 22, 2021 7:45 AM NEW YORK—Facebook for Business is now Meta for Business, in line with the multi-platform social media giant’s recent name change. But its wide array of business tools, inspirations, tips and insights are still part of a very informative series of resources that the company offers to users of all types. Including small businesses. This special section of the website offers articles, examples, guidance and explanations for a range of the policies on all of the group’s platforms from Facebook to Messenger to Instagram, WhatsApp and more.

EyeCarePro Kicks Off Annual Practice Manager of the Year Award Program

By Staff
Tuesday, December 7, 2021 8:15 AM NEW YORK—Tis' the season of giving, and what better gift is there than recognition. In the spirit of the season, EyeCarePro is asking eyecare practices to take part in a special program titled Practice Manager of the Year. The company, which specializes in web and marketing services for eye doctors, is urging ECPs to nominate their practice manager for their annual Practice Manager of the Year Award and a chance to win up to a $3,500 bonus.

Reminder: Encourage Your Community to ‘Shop Small’ This Weekend

By Staff
Tuesday, November 23, 2021 8:15 AM NEW YORK—While shopping local is a philosophy for most independent eyecare professionals all year round, this Saturday Nov. 27 marks Small Business Saturday, an awareness-building program for all small businesses to take part in to encourage consumers to support their communities and hometown main streets. Established in 2010 by American Express, Small Business Saturday ushers in the holiday shopping season and enables local businesses to reinforce their ties to their towns. In 2011, the Senate unanimously passed a resolution in support of the day, and officials in all 50 states participate.

How to Run a Successful Holiday Event For Your Practice

By Staff
Thursday, November 11, 2021 8:15 AM NEW YORK—Now is the optimum time to start planning—and get your patients and customers thinking about—a special holiday event for your practice. Through an instructional video featuring suggestions from its two in-house marketing experts, EyeCarePro, which helps optometry practices manage a range of digital communications and programs, has pulled together holiday campaign graphics and more tips and suggestions to help for the holidays.

American Express Neighborhood Champion Applications Are Now Open

By Staff
Thursday, October 28, 2021 8:15 AM NEW YORK—Main Street America is supporting Small Business Saturday and encouraging all small businesses to apply to become American Express Neighborhood Champions in advance of this year's Nov. 27 celebration during Thanksgiving weekend in the U.S. American Express has been encouraging all Americans to "Shop Small' for many years and this year holds even more meaning in light of small businesses looking to emerge from the pandemic.

The Big Week for Small Business Offers a Series of Virtual Sessions Helpful to Business Owners

By Staff
Thursday, October 14, 2021 8:15 AM NEW YORK—Coming up soon are a series of events organized by CO—, powered by the U.S. Chamber of Commerce, and designated as The Big Week for Small Business. The virtual conference, to be held Oct. 20 and 21, are virtual, audience-driving workshops designed to help small businesses learn how to strengthen their approach.

The Why and How of Building Patient Loyalty

By Staff
Thursday, September 30, 2021 8:15 AM NEW YORK—As the experts at EyeCarePro point out, it’s a great feeling to see a new patient come through your practice’s doors. And a great deal of time and effort goes into attracting more patients to expand your patient base. But sometimes it’s important to keep in mind the importance of maintaining existing repeat practice revenue by fostering patient loyalty.

Much Helpful Info for ECPs Within the Multi-Faceted 'See Tomorrow Now' CLI Campaign and Research

By Staff
Wednesday, September 8, 2021 8:15 AM NEW YORK—The multi-faceted "See Tomorrow Initiative," undertaken this summer by the Contact Lens Institute (CLI) has many downloadable resources for ECPs to use to communicate with their patients about the value of comprehensive eyecare, infographics and other components which will help them build new types of dialogs in these challenging times. Along with a "See Tomorrow Now Sweepstakes," which is now underway, there is much to be mined from a visit to the See Tomorrow website. In fact, just this week, the CLI reported that one month into the consumer phase of its See Tomorrow initiative, the campaign has already reached millions of U.S. residents.

How to Manage Your Financial Stress During Trying Times

By Staff
Wednesday, August 25, 2021 8:15 AM Financial uncertainty can be stressful, especially when combined with recent inflation, long-term unemployment, and the economic disruption caused by the pandemic. The experts at Bankrate, a consumer financial services company based in New York City, have created a guide that provides consumers and business leaders with ways to manage financial stress. It includes tips such as prioritizing what you can control, earning extra money, paying essential bills, and more. Here are seven ways that you can manage your financial stress during trying times, according to a recent feature from Bankrate. 

Do You Have an Effective Approach to Diversity and Inclusion in Your Messages to Patients and Customers?

By Staff
Thursday, August 12, 2021 8:15 AM NEW YORK—Given the rise in awareness of commitments to diversity & inclusion from many businesses and cultural institutions over the past two years, it’s important to be sensitive and attuned to how an independent ECP or optical business communicates to current and prospective patients and customers. “Truly diverse and inclusive content—the kind that resonates consciously and subconsciously with your audience—requires far more than an image,” writes @AnnGynn via CMI (Content Marketing Institute) which advises communicators in all types of fields about how they communicate and issue marketing messages. 

Do You Use a Marketing Calendar?

By Staff
Wednesday, July 28, 2021 8:15 AM NEW YORK—Anyone running a small business knows that hundreds of tasks are required in the course of a week, thousands in the course of month. One task that can be managed with a better sense of control and efficiency is a Marketing Calendar. There are many online resources that can help in the organization of what’s done, so that programs and projects have planning components as well as implementation and even ROI components. One resource is CoSchedule, which helps organize all of your marketing in one place and from any place, which can streamline things.

A Handy Pocket Guide to Using Social Media for Your Business

By Staff
Wednesday, July 14, 2021 8:15 AM NEW YORK—Ever feel that the world of social media has expanded so much that you and your team might need a refresher course on it? A new, handy Social Media Pocket Guide for business is available for download at no charge from Khoros, the company that helps others with digital customer experience and engagement. The company works with some of the world’s largest brands but the Pocket Guide has great advice for businesses of all sizes and its site offers resources for many aspects of enhancing customer relationships.

Launching and Managing Your Business With The Balance

By Staff
Thursday, June 10, 2021 8:15 AM NEW YORK—When you don’t know where to start, there’s usually no better place to begin than the library. For small business owners—new, old, or aspiring—The Balance Small Business is an online library dedicated to your needs, featuring more than 7,000 pieces of content collected over 20 years to help entrepreneurs launch and balance their own business.

‘Bold Vision and New Ideas’ From Creative Indie Agency Thinkers

By Staff
Wednesday, May 26, 2021 8:15 AM NEW YORK—Strategy is a creative and comprehensive Canadian service which helps indies in various sectors with “bold vision, and brand new ideas” marketing hacks and strategies from independent agencies who work with their clients on a range of solutions. Recently it posted “THE INDIE LIST” which takes a look at how top independent shops turned the “chaos” of the year into “creativity.” The Indie List post said, “Early on, in the face of unprecedented uncertainty, it was all about battening down the hatches and preparing for what came next. But it wasn’t long before our intrepid indies started to do what they do best, what they always do: adapt.