Biz Tactics

A Conversation With OD Innovators About Customer Engagement

By Staff
Wednesday, August 14, 2019 7:00 AM NEW YORK—Three innovative independent optometry innovators will discuss the ways they are bringing new ideas to vision care retail and office environments. They'll share best ways to address today’s customers and patients who expect easy, seamless interactions, speedier, more convenient service and new experiences in both retail and health care environments. Brief presentations and a conversation among the three practices will be a featured highlight of Vision Monday's Sept. 18 VM LIVE forum, "Smart Solutions at the Speed of Sight," to be held just prior to the opening of Vision Expo West in Las Vegas.

BuildFire Can Help Independents With Apps and Digital Solutions

By Staff
Wednesday, July 31, 2019 8:00 AM NEW YORK—With over 10,000 apps built to date and some 10 million users, BuildFire describes its mission as "empowering the business professional to solve complex problems with elegant mobile solutions that are simple to build, easy to manage and available to everyone." A Software-as-a-Service (SaaS) platform that "does for mobile apps what WordPress did for websites" enables non-technical professionals to rapidly build mobile apps with a minimum of custom coding or development. Anyone can operate, manage and administer the applications, no special training needed. Organizations from Fortune 500 companies to neighborhood community associations have used BuildFire to develop, publish and maintain thousands of apps that reach millions of users every day.

Finding Inspiration From The Shopkeepers

By Staff
Wednesday, July 17, 2019 10:00 AM NEW YORK—Plant shops? Bakeries? Interior furnishings? Jewelry? Eyewear retailers who are always in search of novel ways to display and design their presentations of frames, sunwear and other optical accessories and would be well-served to find inspiration and design ideas from The Shopkeepers. A beautiful website, The Shopkeepers also manage a distinctive and expansive social media presence, showcasing shops and vignettes from the U.S. and around the world on Instagram, Facebook and a range of amazing and colorful boards on Pinterest.

#indieretail: Get Ready for Independent Retailer Month This July

By Staff
Thursday, June 27, 2019 1:13 PM NEW YORK—In addition to marking the country’s independence, this month is also Independent Retailer Month. A campaign which started in 2011, the effort has evolved to a global initiative, and the month-long celebration encourages consumers to shop local and support indie retailers. The website itself is a rich resource, full of info, statistics and images that help independent retailers of all types promote their unique and distinctive store environments. Anyone can follow @INDIERETAILERMONTH @IndieRetailerMonth on Instagram to celebrate #indieretail.

Instagram Is an Essential Small Business Tool and Tactic

By Marge Axelrad
Wednesday, June 12, 2019 10:11 AM The folks at HootSuite, one of the most frequently-used social media scheduling platforms, have put together many resources to help businesses of all types maximize their social media presence and connection to consumers. For small businesses in particular, Instagram has become a critical “voice” for brands and business, amping up the power of social media connections for independents. Check out HootSuite’s recent Practical 6-Step Guide. It covers everything you need to know, including “how-to’s” as well as strategies, details about posting times and content creation.

Press Play: Why The Future Is Video

By Marge Axalrad
Tuesday, May 21, 2019 11:00 AM NEW YORK—The digital experts at Omnicore, an award-winning health care digital marketing agency, has pulled together some compelling info and statistics about the growing influence of video to promote businesses of all sizes and types as it is increasingly connecting with today’s customers. Omnicore posts, “Video has quickly become one of the most popular types of content on the internet. And it’s not hard to understand why. Video excites and engages people like few other types of content, whether they’re consuming entertainment, news, sports or branded messaging.

National Small Business Week Supports Independents Across the U.S.

By Staff
Wednesday, May 8, 2019 10:30 AM NEW YORK—Did you know that there is a National Small Business Week each year? This year, National Small Business Week, which is put on by the U.S. Small Business Administration, takes place from May 5 through May 11. Backed by an expanded group of sponsors including Score, Visa, Chase, Google, Constant Contact and Square, a range of new tools includes traditional support and several e-mail and social ones. Throughout the week, various events are available for small business owners, including virtual conferences, hackathons, award ceremonies, Twitter chats and more. The U.S. Small Business Administration reports that over half of Americans work for or own a small business, meaning this week’s events will affect almost the entire country.

How Are Social Media Platforms Being Used in 2019?

By Staff
Wednesday, April 24, 2019 10:25 AM NEW YORK—Successful indie retailers and ECPs know that social media is playing a large role in building a business’ image and enhances connections to existing and prospective customers. It can be helpful to look at the broader trends among social media users to help independents fine-tine their presence on the platforms. The share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news and censorship on social media, according to a new Pew Research Center survey conducted Jan. 8 to Feb. 7, 2019.

Accessing Basic and Imaginative Ideas for Small Business

By Marge Axelrad
Wednesday, April 10, 2019 12:24 PM NEW YORK—Small businesses can be nimble and change or implement new ideas quickly. But what are some of the basics that owners need to know? What are some modern new approaches that are helping others compete?

A Resource for Small Businesses Includes the Helpful 'What Is'

By Staff
Thursday, March 28, 2019 10:41 AM NAPLES, Fla.—In addition to reading such helpful optical industry publications and websites as Vision Monday, 20/20, Review of Optometric Business and Women In Optometry to keep up with business trends, developments and ideas...sometimes small business owners can be spurred on to action and learn from those who run local businesses in other fields. One such site is Small Business Trends, an online publication for small biz owners and entrepreneurs. With hundreds of expert contributors, Small Business Trends offers a range of tools and resources.

From Across the Pond: Ideas for Display & Design

By Marge Axelrad
Wednesday, March 13, 2019 12:15 PM NEW YORK—Independent retailers are looking more than ever to differentiate themselves from big box and mass market stores. Ideas for merchandising and presenting product, store layout and colors can come from many sources. One unique example we recently came across is Design4Retail a retail design agency based in the U.K. Blending concepts for store design, product display, signage and innovative corners and campaigns, the agency’s website is a fount of ideas. By looking at what their clients’ brands and retailers are doing in categories as wide-ranging as beauty and cosmetics, or apparel and accessories, eyewear retailers and smaller optical dispensaries and boutiques can glean a range of adaptable tips and tactics.

Can Bad Reviews Be Deleted? Should They?

By CLICK Staff
Thursday, March 7, 2019 10:09 AM NEW YORK—Are you haunted by old reviews, especially bad ones? EyeCarePro reports that many clients ask if and how they can be deleted and what else can be done to reduce the negative impact these reviews have on their reputation. Here's what you can and can't do when it comes to deleting Google Reviews.

[Partner Post] A Guide to Making More Money on Claim Reimbursements

By CLICK Staff
Thursday, February 28, 2019 11:48 AM A growing practice, seasonal spikes or a large number of rejections can cause your practice's insurance claims to pile up. With online retailers cutting into your optical dispensary profits, your practice relies heavily on revenue generated from medical and vision insurance claims.

VM LIVE Explores Changes in ‘Smart Retail’ Landscape

By Staff

Friday, September 28, 2018 12:27 AM LAS VEGAS—At Wednesday’s VM LIVE “Retail Smart” event, attendees learned how innovative retailers and vision care professionals are erasing boundaries between discovery, choice and purchase. A top retail trend analyst, an expert in new payment technologies and two entrepreneurial optometrists spoke about the way they use smartphones, tablets, apps, modern in-store displays, and a new range of in-office and online systems to create a fluid, frictionless experience for shoppers, both online and in-store. Vision Monday senior vice president and editorial director Marge Axelrad led off with an overview of current retail shopping trends.

The Vision to Win: OD Starts Sports Vision Business as an Adjunct to Primary Care Practice

By Staff
Friday, February 16, 2018 2:08 PM STAMFORD, Conn.—In the 10 years since Jennifer Stewart, OD, graduated from optometry school, she’s felt like there was more she could be doing for some patients, notably athletes. Dr. Stewart, who now practices at Norwalk Eye Care trained with sports vision guru Don Teig, OD, and wanted to provide athletes with a sports-focused, performance vision training center that was convenient around training, practices, games and tournaments.