Campaign Builder from Constant Contact offers a new way for small businesses (SMBs) and nonprofits to automate their marketing. Campaign Builder leverages artificial intelligence (AI) and other technologies, like the company’s customer data platform (CDP), to automatically generate turnkey, multi-channel marketing campaigns for SMBs in minutes, according to the company’s announcement. Campaign Builder leverages Constant Contact's AI platform, along with best practices from its decades of experience as a digital marketing pioneer, to automate the areas where SMBs are most likely to get stuck—creating content and choosing the right channels to reach their audience.

Campaign Builder helps customers set a goal and expand it into a strategic plan they can execute easily, according to the company. It analyzes the customer's goal and, in seconds, develops a recommended set of marketing tactics that will help achieve the intended outcome, complete with detailed recommendations for the best content, channels and timing for each communication.

"Small businesses know they need to market themselves, but they rarely find the time they need to do it well; the process is time-consuming, complex and there are too many places to get stuck if you aren't a marketing expert," said Russ Morton, chief product officer at Constant Contact. 

"We want to alleviate that stress for our customers by being the marketing arm they don't have and enabling them to maximize their results with minimal effort. Campaign Builder transforms an SMB's ability to market their business through a quick and easy experience that empowers them to spend less time on marketing while expanding their tactics and instilling confidence that they are making progress toward their goals.”

In addition to Campaign Builder, Constant Contact also recently launched BrandKit, a fully-automated experience that helps SMBs maintain brand consistency across their marketing campaigns.

Constant Contact's BrandKit leverages AI to automatically import a SMB's creative assets from its website into Constant Contact. Once imported, BrandKit creates a tailored theme and template that can be easily applied to future campaigns, the company said. 

This one-click process helps SMBs work more efficiently by eliminating the need to manually upload fonts, logo files, colors and images into every new email, and empowers them to start marketing quickly. It also prevents customer confusion stemming from inconsistencies in the company's look and feel, Constant Contact said.