NEW YORK—Summer isn’t quite over yet, but with back-to-school season in full swing and Halloween candy already gracing the aisles of most grocery stores, it’s time to face the music: we have to start thinking about the 2022 holiday season. The holidays seem to creep up every year, and it never feels like there’s enough time to get prepared, so you can never start too early. This month, market research company Forrester released “A Retailer's Guide to the 2022 Holiday Season,” an analyst report that takes a look at what retailers might expect to see in the coming months.
The report includes data-informed insights from last year’s holiday season, including data from notable North American brands specifically. It also covers observed trends in consumer behavior and expectations for this year, as well as suggested focus areas for 2022.
The guide also offers actionable tips to help retailers impress customers with marketing, provide value to consumers, strengthen fulfillment operations and bolster trust.
“A Retailer's Guide to the 2022 Holiday Season” is available now to download through Forrester.