The Balance Small Business Offers Some Seriously Doable New Year's Resolutions

NEW YORK—Yep, New Years is approaching. Time to look back, appreciate the wins, remember the misses and resolve to move forward. The people behind The Balance Small Business which offers such a rich and diverse range of resources for independents of all types, have posted their Top New Year's Resolutions for Business Success. It's striking how much independent businesses really do have in common. Check out these top resolutions and think of many ways that you can apply any of them to running a successful independent optical boutique and professional eyecare office that makes meaningful connections with customers and patients. And, the post points and links to the ways that "success" is a work/life balance.

Independents Ring in the New Year on Social Media

NEW YORK—Finally, 2020 is on the horizon. For many in the industry, 2020 feels like a big year, and one made just for us. And, not to mention, the puns associated with the year ahead are practically endless—and there are just a few days to go now until we can all use them with abandon. As we look toward the new year, new puns, and new innovations in our field, many independent ECPs and brands are taking to social media to share well wishes and fun posts in honor of the new year. Here’s a fun look at just a few of them—to help you get in the spirit, or to give you a little inspiration for your own social media pages.

Taking Inspiration from Pantone’s Color of the Year

NEW YORK—Earlier this month, The Pantone Color Institute announced their 2020 color of the year: Classic Blue. Pantone describes the color as “a timeless and enduring blue hue elegant in its simplicity.” According to Pantone, it makes the perfect choice for 2020’s Color of the Year because, “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking Pantone 19-4052 Classic Blue highlight our desire for stability.”

Eyes on Trade in Winston-Salem, North Carolina

Winston-Salem, North Carolina based Eyes on Trade took to Instagram to share the news that they won a December window display contest held by their local Downtown Arts District Association. Image via Eyes on Trade on Instagram. 

Independents Give Back on #GivingTuesday

NEW YORK—Last week, Giving Tuesday gave people all around the world the opportunity to give back and help others with donations of time, money, food, or anything else. Many large companies and non-profits in the eyecare and eyewear industries get involved with Giving Tuesday through large-scale fundraisers, volunteering efforts, or charitable initiatives to donate proceeds and products to those in need.