How Indies Can Help #FocusOnChildEyeHealth

NEW YORK—In honor of International Day of Education on Monday, January 24, 2022, the International Agency for the Prevention of Blindness (IAPB) rolled out its #FocusOnChildEyeHealth campaign, a chance to “champion equitable, accessible and strong education systems that ensure children have every opportunity to thrive,” according to the IAPB. Proper eyecare and eye health are vital components of a child’s educational journey, but often are neglected, the Agency said. With Focus on Child Eye Health, IAPB “will explore solutions and actions to ensure that vision impairment in children is no longer overlooked on the list of public health priorities.” 

Pacific Optometry Group

The team at Pacific Optometry Group in Orange County, California, shared a fun and informative TikTok to show patients the behind the scenes story of how their glasses are made.

Personal and Professional Video Stories from Members of Transitions Optical’s Diversity Advisory Board Honor the Spirit of Dr. Martin Luther King, Jr.

NEW YORK—In honor of Dr. Martin Luther King Jr. Day on Jan 17th, four members of Transitions Optical’s Diversity Advisory Board share actionable ways eyecare professionals can foster diversity, equity and inclusion in their lives and careers in a new video to honor the leader. Viewers can understand the impact Dr. King and personal insights in conversations with Dr. Darryl Glover, Defocus Media and MyEyeDr., Dr. Essence Johnson, Black Eyecare Perspective, Dr. Janette Dumas Pepper, Southern College of Optometry and Dr. Devin Sasser, Eye Clarity. The Transitions Diversity Advisory Board members also share their dreams for the optical industry and world and how eyecare professionals can honor Dr. Martin Luther King Jr.’s principle of equality.

Guides, Calendars and Content Suggestions for Your Social Media, Courtesy of HubSpot

NEW YORK—While more and more independent eyecare practices and optical shops are recognizing the essential nature of taking part in social media to build connections with patients and prospective customers, many feel paralyzed with what it takes to navigate social successfully—and leverage the distinct differences and structures of the different platforms out there, including Facebook, Instagram, Pinterest, Twitter, TikTok and more.

Indies Spread Glaucoma Awareness This Month

NEW YORK—As we settle into the new year, the optical industry is also settling into Glaucoma Awareness Month. Prevent Blindness has been at the forefront this January, offering a variety of free educational and awareness-building resources to help prevent unnecessary vision loss from one of the world’s leading causes of blindness including fact sheets (available in English or Spanish), and shareable infographics. In addition, ECPs across the country have stepped up to share vital information about glaucoma on their own platforms, including social media. This week we’re taking a look at how some ECPs have spread the word.