Clever Ideas to Market Your Business Before and After Small Business Saturday

NEW YORK—Small Business Trends, a great resource for all types of independent businesses, in an updated post this month, suggests 50 Clever Ways to Market Your Business Before and After Small Business Saturday, a post by Annie Pilon. 

Opti-Independents Prepare for #SmallBusinessSaturday

NEW YORK—With Thanksgiving on the horizon, the holiday shopping season is officially full steam ahead. As usual, there’s no shortage of Black Friday and Cyber Monday deals to take advantage of this year—but, for many independent ECPs across the country, it’s Small Business Saturday (this year on Nov. 30th) that really makes a difference. 

Graeme Black Eyecare in Northern Ireland

The team at Graeme Black Eyecare, in Cookstown, Northern Ireland, shared on Instagram that they won the Best Retailer award at their local 2019 Mid Ulster Business Excellence Awards. Image via Graeme Black Eyecare on Instagram. 

Independents Get Inspired—and Educational—With the Thanksgiving Spirit

NEW YORK—By this time tomorrow, many of us will be camped out on a couch, stuffed to the brim with turkey and mashed potatoes, dreaming about pumpkin pie. But right now, people across the country are gearing up for Thanksgiving—and that includes ECPs, who are using Thanksgiving as inspiration for in-office decorations, special events and even educational moments. As you—hopefully—settle down for a long weekend and a whole lot of food, let’s take a little scroll through how the optical community is celebrating Thanksgiving this year. After all, is there any better way to get in the spirit?

Luckey Eye Care in Florida

To commemorate Veterans’ Day, Florida-based Luckey Eye Care shared that Google Maps have recently recognized them as a “highly rated ‘Veteran-Led’ business.”