Celebrating World Optometry Day With Independents

NEW YORK—Amidst everything else that’s happening, this Monday, March 23, was World Optometry Day. Although there is so much going on in the world right now, it’s still nice to take a moment to celebrate optometrists worldwide, and all they do to keep patients healthy. On Monday, many independent optometrists took to Instagram to share what World Optometry Day means to them—both in our current climate, and in other times.

Independents Rally to Spread Positivity Amid COVID-19 Pandemic

NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period.

Facebook Offers Business Hub With COVID-19 Impact Resources

For the unprecedented coronavirus pandemic, many independent retailers and ECPs are reeling from painful decisions to temporarily close their businesses or process what to do in the case of a prolonged shutdown and the COVID-19 impact on sales. With social media an essential communication and marketing tool for all businesses, Facebook has amped up several COVID-19 resources on its own Business Resource Hub. The special site is designed to help small business “manage through and build resilience” during the COVID-19 outbreak.

Time to Get Into a 'Street Fight'

A well-thought out resource for small businesses of all kinds is Street Fight which offers a combination of newsletters, podcasts, webinars, special themed content and more to help folks better compete on a local level. Street Fight follows the disruption taking place in the local marketing ecosystem. Users can find everything from articles on ad tech, to surveys on effective marketing tools, and case studies to inform your marketing strategy.

Independents Spread the Word About AMD/Low Vision Awareness Month

NEW YORK—This year, February is AMD/Low Vision Awareness Month. According to Prevent Blindness, AMD, affects an estimated 1.8 million Americans aged 40 years and older, with an additional 7.3 million with large drusen at substantial risk of developing it. Although most of us in the community know the stats and risks associated with AMD, many members of the public might not know just how common AMD actually is. This month, independents took to social media to share information about AMD and Low Vision Awareness month, including basic information about the disease, resources to help, and more.