LONDON—This past weekend, thousands of ECPs headed to London for the U.K.’s largest optical exhibition, 100% Optical, which ran from February 25—27 at ExCeL London. On the heels of Mido and situated right at the beginning of the year, 100% Optical draws visitors from across Europe, showcasing the beauty and innovation of British eyewear to a large audience. This week, we’re taking a look at a few shots from indies’ busy, successful and exciting 100% Optical.

The VIP Eyewear & Hearing Care team, who practice in Redditch, England, had a great time at 100% Optical this year. Image via vipeyewear on Instagram

The Hynes Optometrists team, who practice in London, spent the day at 100% Optical looking at new frames and learning about ways to improve their practice. Image via hynesoptometrists on Instagram

The team at Welsh practice Arbuthnot Opticians shared a mini vlog of their time at 100% Optical. Image via arbuthnotopticians on Instagram

Coti Vision enjoyed meeting new people and sharing their products at 100% Optical. Image via coti_vision on Instagram

Eyewear Stylist Dan Scott shared clips from his first day at 100% Optical, which included attending the Love Eyewear awards. Image via eyewear_stylist on Instagram

Great British Bake Off judge Prue Leith spent Sunday at 100% Optical showcasing her newest eyewear collection with MAC Eyewear. Eyewear stylist Sam Noble, who stocks Specs by Prue, met up with the judge at the show. Image via samnobleeyecare on Instagram