Inspirations

‘Little Miss’ Memes Can Be Optical, Too

By Staff
Thursday, July 28, 2022 8:20 AM NEW YORK—If you’ve spent any time on social media in the past few weeks, you’ve probably noticed an influx of “Little Miss” memes, a style of meme based off the series of “Mr Men” and “Little Miss” children’s books by Roger Hargreaves. The general idea of the meme is simple: take a personality trait and tack it onto the end of Little Miss. Then, add one of the Little Miss characters from Hargreaves’ books. Et viola, you’ve made a meme.

Surprising Patterns Make Frame Photos Pop

By Staff
Tuesday, July 19, 2022 8:20 AM NEW YORK—When it comes to social media strategy for independent ECPs, there’s no denying the importance of showing off your in-store frame collections. From exciting new arrivals to classic staples, showing customers—both returning and potential—what you have to offer them is one of the most important ways to keep interest up. For many, Instagram is a great way to showcase frames—but getting the photographs right might feel a little tricky. Lighting, backgrounds and frustrating glares or reflections can distract from a gorgeous frame, or simply send a photographer into an overthinking spiral.

Indies Join See & Be Seen Frame Benefit for Opening Your Eyes Scholarship

By Staff
Wednesday, June 22, 2022 8:20 AM NEW YORK—This week, 20 leading independent eyewear designers teamed up with Tarrence Lackran (@theopticalpoet on Instagram) to put together a frame auction that will benefit The Vision Council's Opening Your Eyes Scholarship (OYES), which provides full scholarships and paid internships to high school seniors from underrepresented communities who have an interest in pursuing a career in the optical industry. Lackran who is VP, Community Relations – Diversity & Inclusion at Luxury Optical Holdings, said, “I chose the theme See & Be Seen because it illustrates the need for more representation of people of color in our industry.

New York-Based Optyx and American Idol Finalist Are a Perfect Pair

By Staff
Monday, June 6, 2022 8:20 AM PORT JEFFERSON, N.Y.—Christian Guardino is many things: a New Yorker, a musician, an American Idol finalist and a person born with Leber Congenital Amaurosis. At age 13, Guardino underwent experimental gene therapy to protect his eyesight. He said, “This disease causes inevitable blindness because there is a gene that is missing in the eye, because that gene is missing, it is not producing proteins that your cells need to live, and they slowly die off to cause complete and inevitable blindness.” Through gene therapy, doctors were able to copy the missing gene and inject it into Guardino’s eye.

A Colorful Spring for Frame Trends

By Staff
Wednesday, May 25, 2022 8:20 AM NEW YORK—Spring is here, the days are getting lighter and warmer, and it feels like the world is full of color—both out in nature and in the office. This season, patients seem to be gravitating toward bright, bold and colorful frames, with pops of color and unexpected patterns. We’re taking a look at some recent posts from indies showing off the bold frames their patients chose. Feel free to get inspired, be it for your new stock, your in-store displays, client recommendations or, of course, your own next eyewear purchase.

Getting ‘Zen’ About Clever Merchandising and Window Display Ideas

By Staff
Wednesday, May 11, 2022 8:20 AM NEW YORK—Springtime weather is here and as the summer approaches, people, in smaller town main streets or urban center neighborhoods are out and about. Independent retailers and practices are starting to turn their attention to clever in-store and window displays highlighting new colorful eyewear styles and sunglasses to get their attention. One interesting resource for ideas is Zen Merchandiser, which engages with a community of creatives, from jewelry to clothing to beauty stores and more who show and tell what’s working for them.

With 100% Optical on the Horizon, a Little English Eyewear Inspiration

By Staff
Thursday, April 21, 2022 8:20 AM NEW YORK—100% Optical, the U.K.’s largest optical trade show, is set to go ahead this weekend after being postponed from January this year due to the Omicron variant’s spread across the country. As British and European designers, suppliers and ECPs prepare to finally return to the show floor, British-designed independent eyewear is having a moment on social media. This week, we’re taking a look at some independent, British brands—this is not a full list, of course, but feel free to let it inspire you as you go ahead and dream about a London vacation, or bring a little London to your office.

Taking to Social This Women’s Eye Health and Safety Month

By Staff
Monday, April 11, 2022 8:20 AM NEW YORK—The month of April is Women’s Eye Health and Safety Month, a time set aside “in an effort to educate the public on the increased risk for women and vision health issues, as well as steps that can be taken to prevent vision loss,” said Prevent Blindness. Prevent Blindness reports that women are at higher risk for vision impairment and blindness than men are, but less likely to receive treatment, making it extra important for ECPs everywhere to remind their patients just how important regular eyecare is.

Store Windows Ring In Spring

By Staff
Wednesday, March 23, 2022 8:20 AM NEW YORK—Spring is officially here, and, for many people, the warmer weather and longer days can’t come quick enough. Spring is often associated with new beginnings, fresh starts and bright colors—and it is also the perfect time for a quick refresh in-store. Here, we’re taking a look at a few fun, fresh and inspiring Spring related window displays from different kinds of retail stores. Feel free to get inspired for your own Spring setup.

Mask Mandates and New Decisions

By Staff
Friday, March 4, 2022 8:20 AM NEW YORK—As COVID-19 cases drop, many states and cities are changing, relaxing or completely removing their indoor mask mandates. For many private businesses, especially those in the health care sector, these changes can create friction and force difficult decisions, as many health care locations are choosing to keep their mask mandates in place. Here, we’re taking a look at how some businesses are using social media to share this news with clients and patients—and how you can do the same, if you are choosing to keep a mask policy in place.

A New Way to Show Love for Your Clients

By Staff
Friday, February 18, 2022 7:20 AM NEW YORK—Even with Valentine’s Day behind us, there’s something about February that inspires love. Of course, we spend this time of year focusing on romantic, friendship and familial love, but there’s another type of love that’s worth recognizing too: love for the people we work with and the people who make our jobs so worthwhile. Recognizing and showing love for your clients is always a good—and rewarding—idea. For the team at Chinook Optical in Calgary, Alberta, Canada, February is Client Appreciation Month; on Instagram, the team spotlights a different client each day, sharing their story, their frames and their history with the shop.

Sharing Ideas to Celebrate Black History Month

By Staff
Thursday, February 3, 2022 8:20 AM NEW YORK—February marks the beginning of Black History Month, a month dedicated to celebrating and honoring the contributions African Americans have made to help shape the U.S. 2022’s Black History Month theme is Black Health and Wellness, specifically honoring black health care professionals and medical scholars—making this Black History Month especially pertinent in the optical community, too.

Personal and Professional Video Stories from Members of Transitions Optical’s Diversity Advisory Board Honor the Spirit of Dr. Martin Luther King, Jr.

By Staff
Tuesday, January 25, 2022 8:20 AM NEW YORK—In honor of Dr. Martin Luther King Jr. Day on Jan 17th, four members of Transitions Optical’s Diversity Advisory Board share actionable ways eyecare professionals can foster diversity, equity and inclusion in their lives and careers in a new video to honor the leader. Viewers can understand the impact Dr. King and personal insights in conversations with Dr. Darryl Glover, Defocus Media and MyEyeDr., Dr. Essence Johnson, Black Eyecare Perspective, Dr. Janette Dumas Pepper, Southern College of Optometry and Dr. Devin Sasser, Eye Clarity. The Transitions Diversity Advisory Board members also share their dreams for the optical industry and world and how eyecare professionals can honor Dr. Martin Luther King Jr.’s principle of equality.

New Year, New Glasses

By Staff
Thursday, January 6, 2022 7:50 AM NEW YORK—The new year has arrived, and along with it come resolutions, excitement and changes. While some are leaning into a “new year, new me” mentality, January can be a great time to get in touch with patients about how their eyecare fits in to their new year plans. Here, we’re taking a look at how ECPs, indie designers and more are looking at the new year through new lenses. Feel free to get inspired for your own year, or your own social media page.

Pantone’s Color of the Year, Very Peri, Is Bursting With Inspiration

By Staff
Wednesday, December 22, 2021 7:50 AM NEW YORK—With December comes an influx of year-end lists: the best movies of the year, the best albums, the best shows, the funniest live TV moments, and on and on and on. These lists are, of course, subjective, but there’s one year-end announcement that is almost impossible to argue against: Pantone’s Color of the Year.