Inspirations

New Year, New Glasses

By Staff
Thursday, January 6, 2022 7:50 AM NEW YORK—The new year has arrived, and along with it come resolutions, excitement and changes. While some are leaning into a “new year, new me” mentality, January can be a great time to get in touch with patients about how their eyecare fits in to their new year plans. Here, we’re taking a look at how ECPs, indie designers and more are looking at the new year through new lenses. Feel free to get inspired for your own year, or your own social media page.

Pantone’s Color of the Year, Very Peri, Is Bursting With Inspiration

By Staff
Wednesday, December 22, 2021 7:50 AM NEW YORK—With December comes an influx of year-end lists: the best movies of the year, the best albums, the best shows, the funniest live TV moments, and on and on and on. These lists are, of course, subjective, but there’s one year-end announcement that is almost impossible to argue against: Pantone’s Color of the Year.

Inspired Gifting This Holiday Season

By Staff
Tuesday, December 7, 2021 8:20 AM NEW YORK—For the third year running, Women In Optometry is sharing its annual gift guide. This collection features optometry, optical and eye-inspired gifts made or curated by women who are in, connected to or inspired by the industry. This week, we’re taking a look at some of these sweet, independent gifts to help inspire your holiday shopping.

Creative Ways to Share Holiday Hours

By Staff
Tuesday, November 23, 2021 8:20 AM NEW YORK—Thanksgiving signaled the official start of the holiday season. This next month or so will be full of busy days and often complicated business hours, from extended hours for holiday shopping to early closures for holiday celebrations. With all the changes and movement, it can be hard for patients—or employees—to keep track of when things are open and when they’re closed, so it’s always beneficial to communicate your holiday hours as early and as clearly as possible. This week, we’re taking a look at how some practices are sharing their holiday hours on social media—a great way to reach patients where they’re at.

It’s About Time to Start That Holiday Shopping

By Staff
Thursday, November 11, 2021 8:20 AM NEW YORK—The holiday season has officially arrived, bringing with it thoughts of family, food, and, as always, gifts and shopping. With a myriad of supply chain issues and staffing worries impacting businesses across the board, many small businesses are pushing to remind customers to shop for their holiday gifts as early as possible—as in: right now. Here, we’re taking a look at some of the cute, creative ways small businesses are nudging their followers and regulars to get their holiday shopping done early—use this space to get inspired for your own posts and newsletters, so you can make sure patients and customers get their sunglasses and eyewear on time for the holidays.

A Last Minute Office Halloween

By Staff
Thursday, October 28, 2021 8:20 AM NEW YORK—The days are getting shorter, the nights are getting cooler, and things are feeling a bit spooky out there. There are just a few more days until Halloween, but don’t fear if you haven’t decked the office out just yet—you still have time to get into the spirit. This week, we are taking a look at some quick, fun, last-minute ideas for celebrating Halloween in the office, no matter your budget or time constraints.

Indies Get Spooky for Halloween

By Staff
Thursday, October 14, 2021 8:20 AM NEW YORK—Believe it or not, Halloween season has arrived. Halloween this year is feeling a lot more “normal” than it did in 2020, with kids around the country getting ready to head out for Trick or Treating and Halloween parties once again. We still have a few weeks until the beloved, spooky holiday, which gives plenty of time to decorate the office, plan a group costume and give your patients a heads up about potential dangers to their eyes this Halloween season.

Celebrating Hispanic Heritage Month

By Staff
Thursday, September 30, 2021 8:20 AM NEW YORK—From September 15 to October 15, people all across the U.S. celebrate Hispanic Heritage Month—a time to “recognize the achievements and contributions of Hispanic American champions who have inspired others to achieve success,” according to the government’s official website for the month. This includes Americans and their ancestors who’ve come from Spain, Mexico, the Caribbean and Central and South America.

Welcoming the Colors of Fall

By Staff
Wednesday, September 8, 2021 8:20 AM NEW YORK—Over the Labor Day weekend, many of us bid summer goodbye and welcomed the unofficial start of fall. We still have a few days until this year’s autumnal equinox on September 22, but things are changing nonetheless, as homes and stores across the Northern Hemisphere bring out their Halloween décor and autumnal collections. Here, we’re taking a look at some of the colors that we’ll likely be seeing everywhere this fall, from muted, earthy oranges and greens to brighter blues and yellows, all of them coming together to make a gorgeous autumnal palette. Let these colors inspire you for in-office frame displays, window setups, or even a little paint change.

Store Inspiration Abounds In #SharingAWorldofShops

By Staff
Wednesday, August 25, 2021 8:20 AM NEW YORK—One of the best things about being a small business owner is getting to design and decorate your own space. As exciting and creative as this process can be, though, it can also be daunting and overwhelming, especially if you don’t know where to start. Thankfully, there’s no shortage of store design inspiration online, from Pinterest to Instagram, as long as you know where to look.

A Special Spot to Show Off New Frames

By Staff
Thursday, August 12, 2021 8:20 AM NEW YORK—A visit to the optometrist’s office is a unique experience in the health care world, because it often means that patients get to come away with something exciting—new glasses. While many patients dread all forms of doctors’ appointments, there’s no denying that the new frame feeling makes any and all time spent in the optometrist’s chair worth it, and, for many ECPs, it’s also part of their job that they want to share with all.

Indies Show Off Store Design in #OpticalBoutique Hashtag

By Staff
Wednesday, July 28, 2021 8:20 AM NEW YORK—Owning your own practice is exciting on many levels, from getting to choose what frame lines you stock to ensuring you have the time to establish a meaningful relationship with your patients. It also means you get to design and lay out your own location—something that some may find exciting, while others may find that option daunting or overwhelming. The options for practice design are endless, and you don’t have to go at it alone. Some practice owners choose to hire a service that does the legwork for them, while others have been dreaming of this their whole lives. But no matter how you decide to go about practice design, there’s plenty of inspiration online to help you find your style.

Europa Gives Patients the Chance to Bring Their Inspirations to Life

By Staff
Wednesday, July 14, 2021 8:20 AM CHICAGO—Europa Eyewear has announced the details for its fourth annual db4k Design Duel, an opportunity for patients to bring the frame of their dreams to life. ECPs can get involved by heading over to Europa’s website and printing off the special db4k Design Duel coloring sheets for the office. Interested patients can bring their designs to life on the page. Then, ECPs can enter the designs by mailing the sheet to Europa, emailing it to marketing@europaeye.com, or posting on Instagram and tagging @db4kids.

Crystal Frames Feel Fresh for the Summer

By Gwendolyn Plummer
Thursday, June 24, 2021 8:20 AM NEW YORK—Summer has officially descended on the Northern Hemisphere, bringing hot and humid weather with it. When the weather gets overwhelmingly warm, we feel the need to cool down on every level—both physically, of course, and in how we look and dress ourselves. In this case, there’s nothing quite like a fresh, light new pair of frames to update your look for the summer—and nothing feels fresh and cool quite like crystal, translucent frames.

Indies Bring Out the Rainbows to Celebrate Pride

By Gwendolyn Plummer
Thursday, June 10, 2021 8:20 AM NEW YORK—Each year, the month of June is set aside for Pride, a time to celebrate and honor the LGBTQ+ community and its history. The Pride movement is a long and storied one, with countless influential people, places and moments, and there are almost infinite ways to celebrate this special month. This week, we’re taking a look at how some indies around the country are gearing up for Pride Month—get ready to take notes and get inspired for your own in-store celebrations.