Inspirations

With #OpticalWindow, Indies Show Off Their Window Displays

By Staff
Tuesday, November 22, 2022 8:20 AM NEW YORK—One of the most exciting things about running a small business is brainstorming creative ways to bring new customers in. In this day and age it’s more important than ever to attract customers online through social media and reviews, but it remains vital to never forget the power of a show-stopping window display. As they change through the seasons, window displays offer a perfect venue to celebrate a holiday, show off a new collection and set the general tone that customers can expect when they walk into a shop.

A Few Ideas Ahead of Small Business Saturday

By Staff
Monday, November 14, 2022 8:20 AM NEW YORK—With just over a week to go until Thanksgiving, the holiday shopping season is in full swing—which means now is the best time to start getting ready for Black Friday and, of course, Small Business Saturday. Scheduled for the Saturday after Thanksgiving—and the day after Black Friday—each year, American Express’ Small Business Saturday is a day dedicated to shopping small and supporting local businesses. Last year, American Express reported that consumers spent an estimated $23.3 billion on Small Business Saturday—making it a holiday that no small business should miss out on.

Indies Show Off Their #FallFrames

By Staff
Monday, October 31, 2022 8:20 AM NEW YORK—Thanksgiving is in the air, and fall is in full swing. Fall is remarkable for so many things, but there are few more special than the gorgeous, showstopping colors that appear in nature every autumn. The reds, oranges and yellows of fall provide some of nature’s most beautiful moments, so it makes perfect sense for those shades to carry over into fashion, too. Here, we’re taking a look at how some indies are incorporating the colors of fall into their frame staging and social media strategy. Get inspired—there are still plenty of leaves to fall.

Halloween and Optical Intersect on Social Media

By Staff
Thursday, October 13, 2022 8:20 AM NEW YORK—As the days of October dwindle down, Halloween is just two weeks away. Halloween is one of the holidays that lends itself best to social media content: from costumes to scary movies to creative, spooky treats, there’s no shortage of ways to share your Halloween excitement online. Plus, the holiday is pretty relevant for the optical industry, too. The right pair of frames can make or break a costume, and ensuring patients get properly fitted for costume contacts is a top priority for many ECPs this time of year.

Europa Eyewear’s Design Duel Provides Eyewear Inspiration

By Staff
Monday, September 26, 2022 8:20 AM NEW YORK—Each year, Europa Eyewear hosts a special DB4K Design Duel where they give young patients a chance to design their very own DB4K frame. The team chooses a winning design which will then be produced in real life and added to the DB4K collection, carrying the designer’s name. The fun contest is a great way for kids—and parents—to get involved in their eyecare and show off their artistic chops. Plus, it gives some fantastic insight into what kinds of designs and colors kids are gravitating toward. This year’s entries include bold colors, intricate patterns and some serious design skills.

A Bright Yellow Moment

By Staff
Wednesday, September 14, 2022 8:20 AM NEW YORK—Yellow is not a color many of us reach for in our day-to-day lives—it can be hard to style, and some shades of it are undeniably harsh on the eyes. But like it or not, yellow is having a moment in fashion. Maybe it’s the U.S. Open pushing bright, yellow tennis balls to the forefront of our minds—or maybe it’s just us clinging to summer sunshine as the days slowly get shorter. Whatever it is, it’s happening. Here, we’re taking a look at some of the ways yellow eyewear has popped up across the industry lately; feel free to use this moment to get inspired for your own in-store displays, social media posts or eyewear wardrobes.

Finding Inspiration in #StorefrontCollective

By Staff
Wednesday, August 31, 2022 8:20 AM NEW YORK—They say not to judge a book by its cover, but there’s no denying that we all do sometimes—and the same goes for judging a shop by its storefront. Although there’s only so much a shop owner can control when it comes to their store’s physical appearance, a bright, welcoming atmosphere can really go a long way. Adding unique elements can also make a store stand out from the crowd, and even entice potential customers to come in.

A Proper View’s ‘Framed’ Feature Shows Off Inspiring Style

By Staff
Thursday, August 11, 2022 8:20 AM NEW YORK—For opticians and frame stylists, there are few things more satisfying than helping a client find the perfect frame for them. But the good feeling doesn’t have to stop when the client leaves—perfect fits and perfect finds can make great social media content, especially when you find a great way to present them. Some choose to post a picture every time a client makes a purchase, or to do a wrap-up at the end of each month. Others, like the team at A Proper View in Winston-Salem, North Carolina, have set aside a special Instagram feature for these moments: one they call “Framed.”

‘Little Miss’ Memes Can Be Optical, Too

By Staff
Thursday, July 28, 2022 8:20 AM NEW YORK—If you’ve spent any time on social media in the past few weeks, you’ve probably noticed an influx of “Little Miss” memes, a style of meme based off the series of “Mr Men” and “Little Miss” children’s books by Roger Hargreaves. The general idea of the meme is simple: take a personality trait and tack it onto the end of Little Miss. Then, add one of the Little Miss characters from Hargreaves’ books. Et viola, you’ve made a meme.

Surprising Patterns Make Frame Photos Pop

By Staff
Tuesday, July 19, 2022 8:20 AM NEW YORK—When it comes to social media strategy for independent ECPs, there’s no denying the importance of showing off your in-store frame collections. From exciting new arrivals to classic staples, showing customers—both returning and potential—what you have to offer them is one of the most important ways to keep interest up. For many, Instagram is a great way to showcase frames—but getting the photographs right might feel a little tricky. Lighting, backgrounds and frustrating glares or reflections can distract from a gorgeous frame, or simply send a photographer into an overthinking spiral.

Indies Join See & Be Seen Frame Benefit for Opening Your Eyes Scholarship

By Staff
Wednesday, June 22, 2022 8:20 AM NEW YORK—This week, 20 leading independent eyewear designers teamed up with Tarrence Lackran (@theopticalpoet on Instagram) to put together a frame auction that will benefit The Vision Council's Opening Your Eyes Scholarship (OYES), which provides full scholarships and paid internships to high school seniors from underrepresented communities who have an interest in pursuing a career in the optical industry. Lackran who is VP, Community Relations – Diversity & Inclusion at Luxury Optical Holdings, said, “I chose the theme See & Be Seen because it illustrates the need for more representation of people of color in our industry.

New York-Based Optyx and American Idol Finalist Are a Perfect Pair

By Staff
Monday, June 6, 2022 8:20 AM PORT JEFFERSON, N.Y.—Christian Guardino is many things: a New Yorker, a musician, an American Idol finalist and a person born with Leber Congenital Amaurosis. At age 13, Guardino underwent experimental gene therapy to protect his eyesight. He said, “This disease causes inevitable blindness because there is a gene that is missing in the eye, because that gene is missing, it is not producing proteins that your cells need to live, and they slowly die off to cause complete and inevitable blindness.” Through gene therapy, doctors were able to copy the missing gene and inject it into Guardino’s eye.

A Colorful Spring for Frame Trends

By Staff
Wednesday, May 25, 2022 8:20 AM NEW YORK—Spring is here, the days are getting lighter and warmer, and it feels like the world is full of color—both out in nature and in the office. This season, patients seem to be gravitating toward bright, bold and colorful frames, with pops of color and unexpected patterns. We’re taking a look at some recent posts from indies showing off the bold frames their patients chose. Feel free to get inspired, be it for your new stock, your in-store displays, client recommendations or, of course, your own next eyewear purchase.

Getting ‘Zen’ About Clever Merchandising and Window Display Ideas

By Staff
Wednesday, May 11, 2022 8:20 AM NEW YORK—Springtime weather is here and as the summer approaches, people, in smaller town main streets or urban center neighborhoods are out and about. Independent retailers and practices are starting to turn their attention to clever in-store and window displays highlighting new colorful eyewear styles and sunglasses to get their attention. One interesting resource for ideas is Zen Merchandiser, which engages with a community of creatives, from jewelry to clothing to beauty stores and more who show and tell what’s working for them.

With 100% Optical on the Horizon, a Little English Eyewear Inspiration

By Staff
Thursday, April 21, 2022 8:20 AM NEW YORK—100% Optical, the U.K.’s largest optical trade show, is set to go ahead this weekend after being postponed from January this year due to the Omicron variant’s spread across the country. As British and European designers, suppliers and ECPs prepare to finally return to the show floor, British-designed independent eyewear is having a moment on social media. This week, we’re taking a look at some independent, British brands—this is not a full list, of course, but feel free to let it inspire you as you go ahead and dream about a London vacation, or bring a little London to your office.