Inspirations

A Few Ideas Approaching Small Business Saturday

By Gwendolyn Plummer
Wednesday, November 25, 2020 9:17 AM NEW YORK—Chances are, you or someone you know is already gearing up for Black Friday and Cyber Monday sales. But in-between those two major shopping holidays is another: Small Business Saturday. Championing small businesses across the U.S., Small Business Saturday is headed up by American Express, who put together an annual collection of resources for both shoppers and business owners. 

ClearVision Launches Face Mask Design Contest for ECPs

By Staff
Thursday, November 12, 2020 2:14 PM HAUPPAUGE, N.Y.—By now, many of us have accepted that face masks will likely be around for a while. One good thing that comes out of accepting that fact is embracing the concept of fashionable face masks—ones that can show off your personality and keep you and those around you safe at the same time. There are countless face masks out there now, from over-the-top high fashion to your basic classics, and, now, ECPs have the opportunity to design their very own. Throughout the month of November, ClearVision Optical is hosting a face mask design contest specifically for ECPs.

Yes, We’re Thinking About the Holidays Already

By Gwendolyn Plummer
Thursday, October 29, 2020 9:39 AM NEW YORK—Yes, I know, it’s not even November yet. But I’m a Virgo: I like to be prepared, and I love to have a game plan—and so do small businesses. As we begin to approach what is sure to be a very different holiday season than the ones we’re used to, many small businesses across the country have joined the campaign to Shop Early, Shop Local, which encourages consumers to get their holiday shopping done ahead of time and to support local businesses in the process. This week, we’re taking a look at how different small businesses across the country are promoting this idea—giving you plenty of inspiration to get your practice on board, too.

Blue Light Fashion Isn’t Going Anywhere

By Staff
Wednesday, October 21, 2020 11:37 AM NEW YORK—There’s no doubt about it: screen time has become more or less unavoidable. While this might not be the best news for eye health, one upside has been recently emerging: the popularity of blue light glasses. 

The Fall Frames Are Out

By Staff
Monday, September 28, 2020 10:32 AM NEW YORK—Believe it or not, it’s officially fall—and it’s officially acceptable to pull out the Halloween decorations, the chunky sweaters, the big scarves, and, of course, the autumnal eyewear. As the days get shorter and the nights get colder, independent ECPs across the country are showing off their in-store fall collections, featuring earthy shades, exciting shapes and the coziest of aesthetics. This week, we’re taking a look at how some independents are sharing their 2020 fall flavor on social media.

Eyes of Faith Inspires With New Brand Showroom

By Staff
Wednesday, September 9, 2020 11:17 AM SHARON, Penn.—The middle of a global pandemic might not seem like the ideal time to embark on any major business ventures, but, for Pennsylvania-based indie brand Eyes of Faith, things are working out pretty perfectly. Last month, the team moved into their brand new showroom and headquarters, located in downtown Sharon, Pennsylvania—a town that co-founder and president Jim Schneider said is “known for its industrial heritage.” Now, Eyes of Faith is kicking off a new era in a new home—and they’re excited. 

Gentle Monster ‘Redefines’ Eyewear

By Staff
Wednesday, August 19, 2020 11:14 AM Like all its peers, Gentle Monster has had to adapt and improvise due to COVID-19 required lockdown measures. This year, the South Korean brand developed and launched a virtual eyewear collection titled “Redefinition of Eyewear,” which the brand said aims to explore “the endless possibilities of eyewear.” 

‘Black Is King’ Is a Show-Stopping Love Letter to Eyewear, Too

By Gwendolyn Plummer
Thursday, August 6, 2020 9:04 AM NEW YORK—Last weekend, everybody was talking about the same thing: Black Is King. Beyoncé’s newest visual album, which released on Disney+ on Friday, July 31, is a stunning, important piece of artwork that “centers on ideas of Black belonging and regality,” NPR reports. The film is visually stunning, from dramatic panoramic landscape shots to makeup, fashion, and, in no small way, eyewear. 

Taking to Instagram for UV Awareness

By Staff
Thursday, July 23, 2020 11:48 AM NEW YORK—Warm summer weather brings more time spent outdoors, so it makes sense that we celebrate UV Safety Awareness Month in July, at the height of the season. Although many associate UV safety with skin and sunscreen, we also understand how important it is to protect the eyes from harmful UVA and UVB rays. Last month, many ECPs have taken to Instagram to remind their patients just how important this is—and give them tips and tricks to keep their eyes safe in the sunny, summer months. There’s still plenty of time to spread the word—so here’s a look at how some ECPs are using social media for UV Safety Awareness Month. 

#MaskFashion Proves That Staying Safe Can Be Super Chic

By Gwendolyn Plummer
Thursday, July 9, 2020 8:55 AM NEW YORK—Wearing a face mask is a part of life that we’re all beginning to settle into. While there’s no question that wearing a mask isn’t the most comfortable or fun thing in the world, there’s also no question that it’s a vital way to help keep those we interact with—and ourselves—safe and healthy.

Indies Celebrate Father’s Day Online

By Staff
Wednesday, June 24, 2020 11:11 AM NEW YORK—On Father's Day weekend, many independents across the industry took to social media to show some love to their dads. In honor of Father’s Day, many shared stories of how their dads inspired their personal decision to join the industry, or just shared sweet, touching photos with the men in their lives. Although not everyone could be with their father, there was no shortage of love and sweetness, despite social distancing. Here’s a look at some of the independent ECPs who took a moment to celebrate Dad. 

The Optical Community Speaks Up for Black Lives Matter

By Staff
Wednesday, June 10, 2020 11:42 AM NEW YORK—Last week, the country—and the world—sprung into action. In the streets, online, and in senators’, representatives’ and mayors’ offices, Americans pushed and protested for the Black Lives Matter movement, making their voices heard and doing their part to change the course of history. As massive movements that touch every single aspect of society, Black Lives Matter and Amplifying Melanated Voices have become important topics in the optical community as well. On social media, ODs, opticians, brands, and influencers stepped up to make their voices heard. Here, we take a look at just a small number of those who have important things to say about the movement.

No Mask, No Service: Indies Get Creative With Mask Required Signage

By Staff
Wednesday, May 27, 2020 2:13 PM For ECPs around the country, heading back into the office means spending a lot of time thinking about masks. From wearing your own mask to making sure your staff and patients are covered as well, thinking and talking about face masks has become a part of our daily routines. Most practices require that both staff and patients wear masks at all times—and many are making this requirement abundantly clear through signage and social media posts. 

Independents Have Some Fun on Star Wars Day

By Gwendolyn Plummer
Wednesday, May 13, 2020 8:30 AM NEW YORK—In tough, uncertain times, we do our best to find joy. From baking at home to calling our loved ones to going above and beyond to help those in need, people all around the world are finding creative, fun ways to bring joy into all of our lives. Last week, many people found joy in celebrating May the Fourth, or Star Wars Day—and the optical community is no exception. 

Making Masks and Helping Out: Optical Community Finds Inspiration on Instagram

By Gwendolyn Plummer
Wednesday, April 22, 2020 12:15 PM NEW YORK—Although people around the world are spending more time at home than usual, many communities are coming together online to find ways they can help from a distance—and the optical community is no different. While opticians and optometrists are busy providing emergency appointments, many have taken to social media to share helpful information where they can in their free time. In addition to physical and mental health tips, many members of the optical community are coming together online to discuss masks—where to get them, how to make them, and tips and tricks for wearing them comfortably. Here, we take a look at how the community is getting masked.