Thursday, July 23, 2020 11:48 AM
NEW YORK—Warm summer weather brings more time spent outdoors, so it makes sense that we celebrate UV Safety Awareness Month in July, at the height of the season. Although many associate UV safety with skin and sunscreen, we also understand how important it is to protect the eyes from harmful UVA and UVB rays. Last month, many ECPs have taken to Instagram to remind their patients just how important this is—and give them tips and tricks to keep their eyes safe in the sunny, summer months. There’s still plenty of time to spread the word—so here’s a look at how some ECPs are using social media for UV Safety Awareness Month.
Thursday, July 9, 2020 8:55 AM
NEW YORK—Wearing a face mask is a part of life that we’re all beginning to settle into. While there’s no question that wearing a mask isn’t the most comfortable or fun thing in the world, there’s also no question that it’s a vital way to help keep those we interact with—and ourselves—safe and healthy.
Wednesday, June 24, 2020 11:11 AM
NEW YORK—On Father's Day weekend, many independents across the industry took to social media to show some love to their dads. In honor of Father’s Day, many shared stories of how their dads inspired their personal decision to join the industry, or just shared sweet, touching photos with the men in their lives. Although not everyone could be with their father, there was no shortage of love and sweetness, despite social distancing. Here’s a look at some of the independent ECPs who took a moment to celebrate Dad.
Wednesday, June 10, 2020 11:42 AM
NEW YORK—Last week, the country—and the world—sprung into action. In the streets, online, and in senators’, representatives’ and mayors’ offices, Americans pushed and protested for the Black Lives Matter movement, making their voices heard and doing their part to change the course of history. As massive movements that touch every single aspect of society, Black Lives Matter and Amplifying Melanated Voices have become important topics in the optical community as well. On social media, ODs, opticians, brands, and influencers stepped up to make their voices heard. Here, we take a look at just a small number of those who have important things to say about the movement.
Wednesday, May 27, 2020 2:13 PM
For ECPs around the country, heading back into the office means spending a lot of time thinking about masks. From wearing your own mask to making sure your staff and patients are covered as well, thinking and talking about face masks has become a part of our daily routines. Most practices require that both staff and patients wear masks at all times—and many are making this requirement abundantly clear through signage and social media posts.
Wednesday, May 13, 2020 8:30 AM
NEW YORK—In tough, uncertain times, we do our best to find joy. From baking at home to calling our loved ones to going above and beyond to help those in need, people all around the world are finding creative, fun ways to bring joy into all of our lives. Last week, many people found joy in celebrating May the Fourth, or Star Wars Day—and the optical community is no exception.
Wednesday, April 22, 2020 12:15 PM
NEW YORK—Although people around the world are spending more time at home than usual, many communities are coming together online to find ways they can help from a distance—and the optical community is no different. While opticians and optometrists are busy providing emergency appointments, many have taken to social media to share helpful information where they can in their free time. In addition to physical and mental health tips, many members of the optical community are coming together online to discuss masks—where to get them, how to make them, and tips and tricks for wearing them comfortably. Here, we take a look at how the community is getting masked.
Thursday, April 9, 2020 4:12 PM
NEW YORK—Many of us are spending more time on social media these days, which has a fair amount of both upsides and downsides. Social media can be a negative place even at the best of times, so it’s no surprise that there are some corners of the internet that naturally feel pretty doom and gloom right now—but it doesn’t all have to be that way. In tough times, social media can also allow us to connect with one another, reminisce about good times, plan for the future and bond over the things we love. That’s exactly what Silmo Paris is doing with the #EyewearChallenge, which the show started as a way to spread some fun and bonding while many of us are online. Here’s a look at how it’s been taking over the industry on Instagram.
Thursday, March 26, 2020 10:43 AM
NEW YORK—Amidst everything else that’s happening, this Monday, March 23, was World Optometry Day. Although there is so much going on in the world right now, it’s still nice to take a moment to celebrate optometrists worldwide, and all they do to keep patients healthy. On Monday, many independent optometrists took to Instagram to share what World Optometry Day means to them—both in our current climate, and in other times.
Thursday, March 12, 2020 4:01 PM
NEW YORK—Instagram provides us with a platform to share things about our own lives, sure, but the real magic of social media lies in the ways it allows us to connect with others. Within the optical community, Instagram is a place to share news, products, ideas and inspirations for everything from store design to signage to styling
Tuesday, February 25, 2020 4:52 PM
NEW YORK—Last week, millions of people around the world headed out to celebrate Mardi Gras. Whether you go all out in New Orleans, or adopt the more chilled out British tradition of Pancake Day, Mardi Gras is a universally fun, decadent holiday that encourages us to live life to its fullest before some choose to make important sacrifices for Lent.
Wednesday, February 12, 2020 4:45 PM
NEW YORK—Taken, single, or somewhere in between, there’s plenty of love to go around this time of year. Although it can be easy to feel cynical—or to not want to play into the consumerism and wastefulness surrounding a holiday like Valentine’s Day—there’s also no question that we all need the little boost of brightness, love, and sugar-induced happiness, that Feburary 14 brings. When it comes down to it, celebrating Valentine’s Day doesn’t have to mean an expensive dinner at a stuffy, crowded restaurant. It can also mean spending time with your friends and family, or taking your dog out for an extra-long walk, or—as many independents are doing—getting in the spirit by decking out the office in more hearts than Kim Kardashian’s Instagram notifications.
Thursday, January 30, 2020 10:42 AM
NEW YORK—Saturday, January 25, 2020 marked the beginning of a new year on the traditional Chinese calendar, which also marks the beginning of a Lunar New Year. This time, we’re celebrating the Year of the Rat. According to chinesenewyear.net
, the rat is the first of the zodiac animals, and can represent the beginning of a day, wealth and surplus.
Wednesday, January 15, 2020 10:02 AM
MUNICH, Germany—The first trade show of the year, opti is always a fantastic place to get a feel for what might be trending in eyewear over the course of the next 12 months, and this year’s show was no exception. Packed with 28,000 visitors and 605 exhibitors, opti 2020 offered a landscape of trends, from new and exciting eyewear shapes to celebrity-inspired designs. While the trend forecast for 2020 is as expansive and varied as always, one particular trend seemed to stand out across the board: color.