NEW YORK—As the days of October dwindle down, Halloween is just two weeks away. Halloween is one of the holidays that lends itself best to social media content: from costumes to scary movies to creative, spooky treats, there’s no shortage of ways to share your Halloween excitement online. Plus, the holiday is pretty relevant for the optical industry, too. The right pair of frames can make or break a costume, and ensuring patients get properly fitted for costume contacts is a top priority for many ECPs this time of year.

This week, we’re taking a look at how some ECPs are gearing up for Halloween online. Feel free to get inspired for your own Halloween posts—if you dare.

Evergreen Eyecare in Vancouver, Washington, reminded patients how important it is to get properly fitted for costume contacts. Image via evergreeneyecarewa on Instagram

Each month, the Logan Eye Care team in Lake Mary, Florida, lets social media followers choose a frame of the month. For October, this is a great opportunity to spotlight few pairs of bold, transformative frames that would work for costumes and in real life. Image via loganeyecare on Instagram

In Richmond, British Columbia, Canada, the President Optical team put together an impressive and creative list of Halloween costumes for glasses wearers. Image via presidentoptical on Instagram

For a simple and effective idea, you can take after licensed optician Karen Pelegrino who showcased some new frames against a spooky background. Image via pelegrinoptical on Instagram