Optical on Main Street

Indie Luxeye Optical Expands to New Borough in New York City

By Staff
Wednesday, September 9, 2020 11:12 AM NEW YORK—You know what they say: if you can make it in New York, you can make it anywhere. But what about making it all across New York? For Luxeye Optical, a New York-based eyewear boutique dedicated to luxury and independent brands, New York City is the horizon. With locations in Manhattan and Brooklyn, Luxeye has been a New York staple since it first opened its doors in 2009. Brother and sister team Jacky and Jenny Ma are the brains behind the operation, and together they run four locations: one in North Williamsburg, Brooklyn, one in Manhattan’s Gramercy neighborhood, another in Manhattan’s Chinatown, and their newest location in Little Neck, Queens.

[Partner Post] EssilorLuxottica 360. Powering your Practice. Empowering You.

By Staff
Wednesday, September 9, 2020 9:00 AM As a partner and advocate of your independent practice, we’re committed to helping you provide patient care with confidence. That’s why Essilor, Luxottica, and EyeMed have come together to create a program with 360 degrees of support to help grow your practice to its fullest potential. With our portfolio of some of the most loved and trusted eyewear brands in the world along with our Advanced Lens Technology, you can grow your practice and patient satisfaction.

Indies Spread the Word About National Eye Exam Month

By Staff
Thursday, August 20, 2020 11:09 AM In addition to the last full month of summer, the start of a new school year for many and the start of a new season in fashion, August also marks National Eye Exam Month. While we don’t need a reminder of just how important an annual eye exam is, putting a little something together to remind patients of these facts is always a good idea. This year, many independent ECPs are taking to social media to spread information about National Eye Exam Month, and to encourage their patients to book and go through with their annual appointments, while staying safe from COVID-19. There’s still plenty of time remaining to get involved—this week, we’re taking a look at some of the ways ECPs have shared the news about the importance of eye exams.

Indie ODs Prepare for a Very Different Back-To-School

By Gwendolyn Plummer
Thursday, August 6, 2020 11:15 AM NEW YORK—Although it doesn’t quite feel like it, there’s no denying that we are officially in the beginning of the back-to-school season. Heading back to the classroom this year is looking very different from what we’re used to, with many schools sticking to online learning, while others require masks and in-class social distancing, or attempt a combination of the two.

With 11,000 Followers, Indie OD Finds a New Niche on TikTok

By Gwendolyn Plummer
Thursday, July 23, 2020 2:46 PM TAMPA, Fla.—Any small business owner knows just how important social media can be—and ECPs are no exception. Across the board, independent ODs use Facebook, Instagram, Twitter and sometimes YouTube to get in touch with patients, potentially find new patients and spread important information about eyecare. But there’s a new social media superstar in town, and Nathan Bonilla-Warford, OD, is all over it. Dr. Bonilla-Warford specializes in pediatric and binocular vision at Bright Eyes Vision, in Tampa, Florida. There is no question that working with children requires a special skill set and a special approach—something Dr. Nate has achieved by delving into the world of TikTok.

[Partner Post] Essilor Supporting Private Practice With Expanded Partnerships to Deliver Financial Freedom

By Staff
Thursday, July 23, 2020 9:30 AM Essilor of America is doubling down on its support of private practice through expanded and new partnership programs designed to give them the financial freedom to dispense the products they believe are medically and visually best for their patients. Beginning on Sept. 1, 2020, Essilor Experts, Essilor’s flagship partnership program, will be enriched through a new Essilor Preferred Rewards (EPR) points program which increases points based on which brands Essilor Experts prescribe, giving them the financial flexibility to recommend the Essilor brands they believe are best for their patients. 

Indies Ring In the Summer With National Sunglasses Day

By Staff
Wednesday, July 8, 2020 2:33 PM NEW YORK—For many of us, National Sunglasses Day is a sign that summer is well and truly here. Despite this June 27 being markedly different from years past, stay at home orders and extra safety precautions didn’t put a damper on the National Sunglasses Day celebrations—in fact, is there anything better to do on a day at home than take a #SunglassesSelfie? 

Indie OD’s Clever Face Mask Solution Sparks New Designer Fashion

By Gwendolyn Plummer
Tuesday, June 23, 2020 10:00 AM NORWALK, Conn.—As independents across the country head back to work under new rules and regulations, masks are becoming a familiar, and somewhat comforting, sight. Although it felt a little unusual and perhaps post-apocalyptic to see everyone wearing masks at first, it has now become clear that wearing a face covering is a necessary act of kindness toward others—a way to let the people you interact with know that you care about keeping them safe and healthy. 

Strength and Spirit: A First Person Account of Rebuilding From a Shocking Night

By Ruth Domber
Wednesday, June 10, 2020 12:42 PM “We had been open throughout COVID as an essential business. We had furloughed our entire staff (admittedly they were always a phone call away), adjusted the working hours for Dr. Stephen Rozenberg and myself so that we could man the shop, and we applied for the PPP money and government assistance. We were practically the only brick-and-mortar optical open in New York City. But on Sunday night, May 31 at 11:00 p.m. the alarm went off in our shop. The security camera links to my iPhone. I could see hordes of vandals and thieves flooding into 10/10 Optics, destroying our place. By the time we got there 20 minutes later, the looters were gone and the police were there. NYC sounded like a bad movie." Read Ruth Domber's first-person account about 10/10 Optics.

Three Independents Take On a New Challenge: Their Own Eyewear Collections

By Staff
Thursday, May 28, 2020 10:00 AM NEW YORK—Many ECPs find that independence comes with a lot of space for creativity and freedom, and just as many say that this space is what allows them to stand out amongst competition, to make their practices entirely their own. Along with fun and creative names, signs, and promotions, some ECPs have taken an additional step in their independence: creating their own eyewear collections. To get a grasp on what it’s like to create your own eyewear collection, The Independent Eye reached out to three independent ODs who created their collections with Your Brand, which works directly with ECPs to create unique, private label brands.

Indies Celebrate Reopening, Even With New Rules

By Staff
Thursday, May 14, 2020 10:04 AM NEW YORK—After a strange and tough few months, independent ECPs across the country are slowly but surely beginning to reopen their doors. Things won’t go back to normal right away—doctors and patients will still have to comply by social distancing rules, wear masks and keep things immaculately clean—but this is a major and important step back in the right direction. 

[Partner Post] We Are Stronger Together

By Staff
Wednesday, May 13, 2020 7:16 PM As our economy and industry start to reawaken, it will take a collective effort to reopen, establish enhanced health and safety protocols, and encourage patients to seek eyecare. A large part of being an independent is authoring your own success story. Still, even in the best of times, partnership is a key to success. Essilor is here for you each step of the way—and we know we are stronger together. 

This Is EyeJeopardy!: Indie OD Brings Community Together With Online Game Shows

By Gwendolyn Plummer
Wednesday, April 22, 2020 2:41 PM ALBERTA, Canada—While we’re all practicing keeping our distance, people all over the world are turning to social media to come together. Social media is full of ways to connect: for fun, for work, and for education. When you think like Rob Kloepfer, OD, does, Instagram provides the perfect platform for all three. 

7 of CooperVision’s Best Practice ODs Discuss the Pandemic, Loans, Helping the Community, and Our Future

By Staff
Wednesday, April 8, 2020 11:52 AM NEW YORK—The COVID-19 pandemic has forced a change in all of our lives, both on a business and personal level. Although everyone is experiencing this change and uncertainty together, navigating this new situation can still feel scary and uncertain. It might feel like no one knows for sure what the best thing to do right now actually is—but it’s always helpful to hear from those in similar situations. As many practices decide to temporarily close, move online or only take emergency patients, knowing what steps to take and what situation everyone else is in can be overwhelming.

Independents Rally to Spread Positivity Amid COVID-19 Pandemic

By Gwendolyn Plummer
Wednesday, March 25, 2020 7:37 PM NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period.