Optical on Main Street

Three Independents Take On a New Challenge: Their Own Eyewear Collections

By Staff
Thursday, May 28, 2020 10:00 AM NEW YORK—Many ECPs find that independence comes with a lot of space for creativity and freedom, and just as many say that this space is what allows them to stand out amongst competition, to make their practices entirely their own. Along with fun and creative names, signs, and promotions, some ECPs have taken an additional step in their independence: creating their own eyewear collections.

Indies Celebrate Reopening, Even With New Rules

By Staff
Thursday, May 14, 2020 10:04 AM NEW YORK—After a strange and tough few months, independent ECPs across the country are slowly but surely beginning to reopen their doors. Things won’t go back to normal right away—doctors and patients will still have to comply by social distancing rules, wear masks and keep things immaculately clean—but this is a major and important step back in the right direction. 

[Partner Post] We Are Stronger Together

By Staff
Wednesday, May 13, 2020 7:16 PM As our economy and industry start to reawaken, it will take a collective effort to reopen, establish enhanced health and safety protocols, and encourage patients to seek eyecare. A large part of being an independent is authoring your own success story. Still, even in the best of times, partnership is a key to success. Essilor is here for you each step of the way—and we know we are stronger together. 

This Is EyeJeopardy!: Indie OD Brings Community Together With Online Game Shows

By Gwendolyn Plummer
Wednesday, April 22, 2020 2:41 PM ALBERTA, Canada—While we’re all practicing keeping our distance, people all over the world are turning to social media to come together. Social media is full of ways to connect: for fun, for work, and for education. When you think like Rob Kloepfer, OD, does, Instagram provides the perfect platform for all three. 

7 of CooperVision’s Best Practice ODs Discuss the Pandemic, Loans, Helping the Community, and Our Future

By Staff
Wednesday, April 8, 2020 11:52 AM NEW YORK—The COVID-19 pandemic has forced a change in all of our lives, both on a business and personal level. Although everyone is experiencing this change and uncertainty together, navigating this new situation can still feel scary and uncertain. It might feel like no one knows for sure what the best thing to do right now actually is—but it’s always helpful to hear from those in similar situations. As many practices decide to temporarily close, move online or only take emergency patients, knowing what steps to take and what situation everyone else is in can be overwhelming.

Independents Rally to Spread Positivity Amid COVID-19 Pandemic

By Gwendolyn Plummer
Wednesday, March 25, 2020 7:37 PM NEW YORK—There is absolutely no making light of our current situation. The COVID-19 pandemic is an international tragedy, and there’s no denying that—but in times of extreme unhappiness, it’s important and helpful to be positive where and whenever we can in order to help ourselves and those around us get through an otherwise overwhelming period.

Biz Tactics

By Staff
Monday, March 16, 2020 12:28 AM

Optical on Main Street

By Staff
Monday, March 16, 2020 12:26 AM

Independents Get Educational for #WorldGlaucomaWeek

By Staff
Wednesday, March 11, 2020 10:53 AM NEW YORK—Last week (March 8—14, 2020) was World Glaucoma Week. A global initiative headed up by the World Glaucoma Association (WGA) and the World Glaucoma Patient Committee (WGP), World Glaucoma Week aims to raise awareness around glaucoma, who it can affect and how it can affect them. Although many of us in the industry feel well educated about glaucoma, that doesn’t mean our neighbors and patients feel the same way—and with more than 3.2 million Americans ages 40 and over affected by glaucoma according to Prevent Blindness, there can never be too much information about the sneak thief of sight. 

Independents Spread the Word About AMD/Low Vision Awareness Month

By Gwendolyn Plummer
Wednesday, February 26, 2020 1:41 PM NEW YORK—This year, February is AMD/Low Vision Awareness Month. According to Prevent Blindness, AMD, affects an estimated 1.8 million Americans aged 40 years and older, with an additional 7.3 million with large drusen at substantial risk of developing it. Although most of us in the community know the stats and risks associated with AMD, many members of the public might not know just how common AMD actually is. This month, independents took to social media to share information about AMD and Low Vision Awareness month, including basic information about the disease, resources to help, and more. 

[Partner Post] Crizal No-Glare Lenses Have Been Awarded the Seal of Recommendation From The Skin Cancer Foundation

By Staff
Wednesday, February 26, 2020 12:00 AM Good enough is not enough. Patients deserve comprehensive UV protection from their No-Glare lenses. The idea that sunlight can be damaging to the eyes is not new. However, the general public remains under-informed about the ocular effects of UV exposure and the importance of comprehensive UV protection. 

The ‘Small Town Vibe’ Goes Worldwide at Salisbury Eyecare and Eyewear

By Staff
Thursday, February 13, 2020 9:37 AM SALISBURY, North Carolina—In January 2016, Melanie J. Denton, OD, MBA, FAAO, took a leap. A 2009 graduate of the Michigan College of Optometry, Dr. Denton opened her own independent practice in Salisbury, North Carolina, where she now works as the primary doctor alongside a small team that includes Kristin Temple Black, her medical assistant. The decision to open up her own practice—named Salisbury Eyecare and Eyewear—was one that made sense for Dr. Denton. Black explained that Dr. Denton “had very specific ideas of how she wanted to interact with patients,” before beginning her work, and knew that independence would give her the freedom to spend more time with each patient.

#DollyPartonChallenge Encourages Independents to Show Their Many Sides

By Staff
Wednesday, January 29, 2020 4:13 PM NEW YORK—If you’ve been on social media at all this week, you’ve probably noticed the Dolly Parton Challenge taking over your feed. The meme challenge—in which users share four different pictures of themselves to represent their different personalities on Instagram, Twitter, Facebook and LinkedIn—kicked off when the country star shared her own interpretation of it, and since then it’s taken the internet by storm. Actors, musicians, athletes and other public figures all across the world have been sharing their own Dolly Parton Challenges this week, but the fun doesn’t stop there: the optical industry has also taken the Dolly Parton Challenge completely on board. 

Specialty Care, Loyal Patients Fuel OD’s Drive at Insight Family and Pediatric Eyecare

By Staff
Wednesday, January 15, 2020 3:55 PM CLAYTON, N.C.—The journey to practice ownership, especially as a cold start, is a challenging one. It wasn’t the original plan for Julie Belanger, OD. “I wasn’t married and as a first-generation optometrist I didn’t have family resources or external finances to fall back on,” she said. She had learned in a business class at The Ohio State College of Optometry about the appeal of the Raleigh-Durham area in North Carolina, so after a binocular vision and contact lens residency at The University of California, Berkeley and gaining experience, she relocated.

Independents Ring in the New Year on Social Media

By Staff
Friday, December 27, 2019 10:10 AM NEW YORK—Finally, 2020 is on the horizon. For many in the industry, 2020 feels like a big year, and one made just for us. And, not to mention, the puns associated with the year ahead are practically endless—and there are just a few days to go now until we can all use them with abandon. As we look toward the new year, new puns, and new innovations in our field, many independent ECPs and brands are taking to social media to share well wishes and fun posts in honor of the new year. Here’s a fun look at just a few of them—to help you get in the spirit, or to give you a little inspiration for your own social media pages.