Optical on Main Street

As the Year Wraps Up, Indies Remind Patients to Use Their FSA Dollars

By Gwendolyn Plummer
Tuesday, November 23, 2021 8:30 AM NEW YORK—Depending on who you ask, 2021 has felt like either the longest or the shortest year in history. But no matter what your opinion, the facts don’t change: this year is heading toward a close, and for many patients that means it’s time to spend their FSA dollars before it’s too late. As the year wraps up, it’s helpful to remind patients that they can use their FSA on eyewear and eye exams so this week we’re taking a look at how indies all over the country are doing exactly that.

Indies Remind Patients to Take Care This Diabetic Eye Disease Awareness Month

By Gwendolyn Plummer
Thursday, November 11, 2021 8:30 AM NEW YORK—With Prevent Blindness declaring November as Diabetes-Related Eye Disease Awareness Month, optometrists across the country are taking the time to remind their patients about the importance of looking after their eyes if they have diabetes. Prevent Blindness has put together a variety of resources including a dedicated webpage providing detailed information on diabetes-related eye diseases, and downloadable fact sheets in English and Spanish, and shareable social media graphics for optometrists to use. In addition to using these resources, many optometrists are taking to social media to share information broadly.

[Partner Post] See What’s Possible With EssilorLuxottica 360

By Staff
Thursday, November 11, 2021 8:28 AM When you have 360 degrees of support, you can grow your independent practice with confidence. When that support comes from industry leaders with a proven track record of providing partnership opportunities which help independent practices maximize their success—well, the possibilities are endless. From increased visibility through cutting-edge marketing to enhanced patient experiences leading to a better capture rate and everything in between, see what's possible with EssilorLuxottica 360. Learn more at 360.EssilorLuxottica.com. Powering your practice. Empowering you.

Indies Use Social Media to Spread the Message This Breast Cancer Awareness Month

By Gwendolyn Plummer
Thursday, October 28, 2021 8:30 AM NEW YORK—October is Breast Cancer Awareness Month, an annual campaign to increase awareness of breast cancer, as well as to raise funds for treatment and study of the disease. Breast cancer can affect anyone of any gender, though it is most common in women and the National Breast Cancer Foundation reports that 1 in 8 women will be diagnosed with breast cancer in her lifetime. This makes it one of the most common cancers in the country, according to the National Cancer Institute, and is something everyone can benefit from learning more about.

Indies Around the World Take to Social Media for World Sight Day

By Gwendolyn Plummer
Thursday, October 14, 2021 8:30 AM NEW YORK—In addition to doing our part to help people all around the world access eyecare, one of the most important things we can do on World Sight Day each year is spread awareness. This year, as always, it’s vital to use our platforms to encourage everyone to prioritize their eye health, be aware of warning signs and learn more about why our eye health is so important.

Indies Head West for Vision Expo

By Gwendolyn Plummer
Thursday, September 30, 2021 8:30 AM NEW YORK—Last week the optical community returned to Las Vegas for Vision Expo West 2021. The show was a highly anticipated return to familiarity for many, offering a chance to reunite with friends, colleagues and business partners that we’ve been unable to see for almost two years now. Vision Expo West also showcased two years’ worth of innovation in frames, lenses and technology, with every booth offering something new and special.

In #FrameOfTheDay, Indies Show Off What’s New and Popular

By Gwendolyn Plummer
Wednesday, September 8, 2021 8:30 AM NEW YORK—There is no shortage of coveted, swoon-worthy eyewear these days, and sometimes all the choices can feel overwhelming for both patients and ECPs alike. Walking into a fully stocked optician’s space can make you feel like a kid in a candy shop, but it can also feel almost impossible to narrow things down and make a choice. For patients, this can lead to indecision and sometimes overlooking the perfect frame, while ECPs might be desperate to show off their favorite eyewear, but might not have the time to do so in every single session.

[Partner Post] Take the Varilux® Challenge

By Staff
Wednesday, September 8, 2021 8:29 AM Ready to see what happens when you insist on the best? When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability. See for yourself and take the Varilux Challenge today at VariluxChallenge.com. Click on the video below to hear what ECPs think about the Varilux Challenge.

Indies Embrace Video Content to Ramp Up Social Media

By Gwendolyn Plummer
Wednesday, August 25, 2021 8:30 AM NEW YORK—There’s no question that maintaining a great social media presence is invaluable for any small business, ECPs included—but there’s also no question that social media can be tricky, fickle and frustrating. Things online are constantly changing, from trends to algorithms to follower counts, and it can feel next to impossible to stay on top of it all. But embracing change doesn’t have to be hard or scary, and sometimes it can lead to fun, exciting new discoveries or hobbies for small business owners.

With Local Artists, San Diego Indie Practice Makes Lens Cloths Cool

By Gwendolyn Plummer
Thursday, August 12, 2021 8:30 AM SAN DIEGO—For independent ECPs, few things are more important than connecting with patients and the local community. The local community is everything to a small business, and each help each other thrive in special ways. For many ECPs around the country, things like local fairs, charity drives and holiday events are a great way to get involved with neighbors, but there’s always space to improve on that connection, and to take things to the next level.

Getting Ahead of the Back to School Rush

By Gwendolyn Plummer
Wednesday, July 28, 2021 8:30 AM NEW YORK—Believe it or not, August is almost here, which means the back to school season really is upon us. Stores around the country are already stocking up their back to school sections, and both parents and kids are starting to think about the academic year ahead. Even though there’s still plenty of summer left, it’s never too early to start encouraging parents to begin planning their children’s back to school eye exams—in fact, it might even be beneficial to get ahead of the game now, before parents get overwhelmed with back to school necessities and when eye exams could fall through the cracks.

[Partner Post] Introducing the Varilux® Challenge

By Staff
Wednesday, July 28, 2021 8:29 AM You’re faced with a variety of progressive lenses to recommend to your patients, but they are not created equal. When Eyecare Professionals insisted on Varilux lenses with every presbyopic patient for 30 days, not only did they provide sharp, seamless vision so that their patients could truly see no limits, but they also created trust, loyalty and increased profitability for their eyecare practices. See for yourself and take the Varilux Challenge today by going to VariluxChallenge.com.

In #MyopiaControl Hashtag, Indies Share Knowledge, Tips and Tricks

By Gwendolyn Plummer
Wednesday, July 14, 2021 8:30 AM NEW YORK—There’s no denying that, for many people around the world, eyewear is as much of a fashion statement as it is a medical device. It’s great to see fashion and the general public embrace eyewear, and even expand on our traditional definitions of it, but we of course don’t want people to forget the important medical and health care purpose eyewear serves too. This can be especially true on social media platforms like Instagram, which are visual-heavy and can focus more on how things look than what they do.

Indies Gear Up for National Sunglasses Day

By Gwendolyn Plummer
Thursday, June 24, 2021 8:30 AM NEW YORK—It’s just a few more days until National Sunglasses Day 2021. This coming Sunday, June 27, people all around the world will take to social media to show off their #SunglassSelfies and their favorite pair of frames for the special day—but those of us in the optical community know there’s so much more to National Sunglasses Day than that. This week, we’re taking a look at how independent ECPs are gearing up for National Sunglasses Day, from special sales to important health and safety reminders. There’s still plenty of time to get geared up yourself—and, as always, The Vision Council has prepared materials including ready-to-use logos, social media images, sample posts, downloadable posters, web banners and more, all available online.

Indies Head Out to Vision Expo East

By Gwendolyn Plummer
Thursday, June 10, 2021 8:30 AM ORLANDO—Last week, ECPs, students, and optical companies across the country headed down to Orlando, Florida, for Vision Expo East—the first in-person Vision Expo event since September 2019. Though slightly, and understandably, smaller than past shows, there was no lack of enthusiasm or excitement at East 2021—in fact, the feeling on the show floor was as electric as ever, full of members of the optical community who were so excited to get back to doing what they love. This week, we’re taking a look at posts from some independent ECPs and students who packed a suitcase and headed to Orlando—all to give you a look at the Vision Expo East 2021 experience.