NEW YORK—The national average for gross revenue at ECP locations was flat for the week of Jan. 3-9. That places gross revenue at a level below where it was at this point in time (Week 2) when compared with all three previous years, according to Jobson’s most recent Practice Performance Tracker. Optical sales were varied last week, with most categories either flat or down and only one category, contact lenses, showed increases. Sales of contact lenses increased at a rate of 11 index points, while exams/refractions experienced the smallest decline of -1 index point, and frame units had the largest decrease of -9 index points.
With optical sales categories increasing, decreasing, or remaining flat last week, only two are at levels above an average week in 2019—the index baseline assigned a value of 100 for this Optical Business Tracker. The contact lenses category’s increase of 11 index points brought it to 8 index points above the benchmark of 100, and gross revenue remaining unchanged leaves it at a level 4 points above. The three other categories—exams/refractions, frame units, lens pairs—are at levels below an average week in 2019.
Jobson Optical Research selected 1,500 optical locations that have been operating and reporting their sales to its partners, GPN and ABB Analytics, since 2019. The index has been rebased to an average week in 2019. Going forward, this new index base will be used as an arbitrary benchmark and assigned a value of 100.
Click here to view the complete Jobson COVID-19 Performance Tracker