This new partnership utilizes Contentlinq’s cloud-based digital asset management software to offer practices a curated assortment of signage, graphics and digital displays.
LOS ANGELES—De Rigo REM has announced a partnership with OMG! Optical Marketing Group/Contentlinq for its Co-Op program in 2020. The collaboration with allow De Rigo REM to offer new omni-channel marketing tools to its customers through interactive digital media and customized point of purchase materials. As part of this partnership, the companies have created a range of visual merchandizing packages to suit different customer needs. With Contentlinq’s cloud-based digital asset management software, the program will offer practices a curated assortment of signage, graphics and digital displays to help increase brand discovery, patient satisfaction, product sell-through and profitability.

Alessandro Baronti, CEO and president of De Rigo REM said, “We are very excited to partner with Bill Gerber and his team at OMG!/Contentlinq to bring the future of digital retail merchandising to life. “Delivering a memorable brand experience is very important to us. With technology playing a critical role in every aspect of business today, we recognize the need to develop a more cohesive platform of digital solutions for our customers to help strengthen brand storytelling, visibility and engagement in-store.”


Alessandro Baronti, CEO and president of De Rigo REM, and OMG!/Contentlinq CEO Bill Gerber.
OMG!/Contentlinq CEO Bill Gerber said, “We are beyond delighted to partner with De Rigo REM. With a world class offering of brands and a sales force that is truly consultative in their approach, we see the opportunity to expand the effectiveness of our mission which is to elevate the optical retail experience.”

To qualify for the program, De Rigo REM’s customers or prospective customers will be able to access their annual Co-Op marketing funds based on yearly sales that they can use toward the visual merchandising packages. Interested practices can contact their local rep or reach out to customerservice@derigo.us. to learn about getting involved.