ALEXANDRIA, Va.—With National Sunglasses Day 2018 a few weeks away on June 27, the Vision Council is helping its member organizations and the industry prepare for this annual event that aims to spread the message of UV eye protection. There are various ways that individuals and organizations within the industry are gearing up for this year's event. As final plans come together, The Vision Council is encouraging organizations to keep a few things in mind to maximize the success of National Sunglasses Day 2018.

• Keep The Vision Council up-to-date on your plans: To make sure you’re receiving the utmost support come June 27, share your organization’s National Sunglasses Day plan with Lindsey Ruhe, The Vision Council’s senior marketing and communications manager, consumer programs. Her contact is:
• Take advantage of The Vision Council’s official marketing collateral materials: Via The Vision Council’s online portal, you an access ready-to-use logos, social media images and sample posts, downloadable posters, web banners, FSI starbursts and more to bolster your National Sunglasses Day efforts.
• Utilize The Vision Council’s brand and official hashtags in your promotions: Given that The Vision Council is the official owner of National Sunglasses Day, they encourage you to refer to The Vision Council when promoting National Sunglasses Day, as well as utilize their official hashtags #NationalSunglassesDay and #SunglassSelfie, when applicable.