Quick Take: SD Eyes is introducing new optical and sun styles from Rip Curl.
Specifics: This new launch includes five optical and two sun styles. Notable new styles include Paradise and RC2078. Paradise is a modified round acetate sun style with tinted polarized lenses. It is available in pink tortoise and blue tortoise. Optical style RC2078 is a sporty rectangular metal frame with vibrant coloring along the temples. It is available in steel with blue, dark gunmetal with orange and black with red.
Selling Point: The new Rip Curl launch is sleek, sporty and bold.
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