Quick Take: Dansharian is presenting style Kapan in its 2024 campaign “Armenian Soul: The Iconic Vision.” Conceived by Alain Miklitarian and brought to life by Dutch photographer Claudine Grin, the campaign features dancers from the Armenian Ballet Company of Paris. 
Specifics: Style Kapan is named after the Armenian city, which in turn owes its name to the verb “enclose,” as it is surrounded by a mountain range. The design features a white lamination enclosing the black of the frame, creating a crown-like look reminiscent of the mountain range. 
Selling Point: The campaign continues with a new photo every Friday. In the second part of the year, a second phase of the campaign will further expand the narrative Armenian cultural richness and artistic expression.
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