Quick Take: Vision of Tomorrow is presenting Collezione 1 from sustainable Mita Eyewear.
Specifics: Eco-friendly Mita Eyewear will officially debut at Mido 2020. Ahead of the show, two styles from Collezionie 1: MI O1913 and Sole. Optical style MI O1913 features a wide, vintage inspired shape and a metal detail along the bridge. It is made from recycled PET plastic. Sun style Sole is an oversized geometric shape, featuring an embellished metal bar with a logo lasered on. It is also made from recycled PET plastic, and features biodegradable lenses.
Selling Point: Mita Eyewear is a sustainable, eco-friendly brand from Vision of Tomorrow. The first collection will feature 17 optical styles and 13 sunglasses, all made from recycled and recyclable materials. The plastic designs are made from PET plastic bottles collected from the ocean, and the metal ones are made from recycled aluminum. In addition, demo and sun lenses are biodegradable, and so is the packaging.
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