Quick Take: Coach, from EssilorLuxottica, has announced American professional basketball player Jayson Tatum as an ambassador for the house. The announcement comes alongside a campaign featuring Spring 2024 sunwear and watches. 
Specifics: The campaign showcases the Gradient Keyhole Square Sunglasses, a classic everyday style in a square shape with a keyhole bridge. The style is finished with a polished Coach hangtag at the temple, as well as the House signature. 
Selling Point: In addition to playing for the Boston Celtics and being a multi-time All-NBA First Team selection, Tatum established the Jayson Tatum Foundation to provide resources, opportunities and education to underprivileged children and families. He said, “This partnership is a bit of a full circle moment for me. I’m always trying to push my own limits, and I look forward to working with a brand, like Coach, which celebrates this.”
Coach creative director Stuart Vevers said, “I’m very happy to welcome Jayson to the Coach family. Jayson is an inspiring individual who captures the spirit of confidence and authentic self-expression at the heart of Coach. I admire his dedication to his community, as well as how he explores and celebrates who he is through his personal style. I look forward to our collaboration and to exploring Coach’s fashion language through the lens of his story and style.”
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