Learning

EyeCarePro COVID-19 Practice Resource Page and Recovery Guide

By CLICK Staff
Thursday, May 7, 2020 8:30 AM NEW YORK—As thousands of practices across the country take steps to reopen during the coronavirus pandemic, EyeCarePro has launched an in-depth COVID-19 Practice Resource Page and Recovery Guide. It provides ODs and practice managers with the steps to take for a strong and vibrant recovery. This includes downloadable campaigns, free telehealth, communication strategies, and ways to shore up revenue during reduced operations.

Zeiss Creates Virtual Expo, Featuring Highly Visual and Interactive Content for Zeiss Vision Care and Zeiss Meditec Innovations

By CLICK Staff
Thursday, April 23, 2020 8:00 AM NEW YORK—Zeiss has created a dynamic Virtual Expo a virtual version of its trade show booth. Intended as a response to the pandemic and the subsequent closing of many practices, the cancellation of Vision Expo and the stay-at-home orders, the Zeiss Virtual Expo lets visitors visit the Zeiss booth in 3D from the comfort of their home. 

Zeiss Launches Webinar Series to Focus on High-Impact Topics

By CLICK Staff
Wednesday, April 1, 2020 8:05 AM NEW YORK—Zeiss has launched a series of webinars to provide customers with easy access to information about high-impact topics and ideas. The webinars are scheduled three times a week at multiple times per day to accommodate customers’ schedules in various time zones. “These webinars are designed to educate our customers while they have additional time,” explained Matt Woelbern, head of U.S. ECP marketing for Zeiss Vision Care’s business group. 

Month of March Is Workplace Eye Wellness Month

By CLICK Staff
Wednesday, March 4, 2020 8:05 AM In addition to ushering in Spring, March is also Workplace Eye Wellness month. Regardless of one’s occupation, whether it’s in construction or an office job that requires extended use of computers, taking care of the eyes should always be a priority.

The Vision Impact Institute and The Cooper Institute Extend Partnership to Improve Vision for Children

By CLICK Staff
Monday, February 10, 2020 8:03 AM DALLAS—The Vision Impact Institute and The Cooper Institute are extending their 2019 collaboration to improve vision and fitness for students, the organizations announced. Now in its second year, this partnership brings together two organizations devoted to putting research into action to improve children’s health and wellness. 

Prevent Blindness and Bausch + Lomb Join Forces to Raise Awareness of AMD This Month

By CLICK Staff
Monday, February 10, 2020 8:00 AM BRIDGEWATER, N.J., and CHICAGO—Bausch + Lomb and Prevent Blindness, the nation’s oldest volunteer eye health non-profit organization, are collaborating throughout the month of February for the fifth consecutive year to raise awareness of Age-Related Macular Degeneration (AMD), one of the leading causes of vision loss in adults 50 years of age and older.

New Information and Messaging Options About Vision Care Featured on the Just-Updated ThinkAboutYourEyes.com

By CLICK Staff
Monday, January 27, 2020 8:06 AM ALEXANDRIA, Va.—A range of up-to-the minute information about vision care, eye conditions, the importance of comprehensive eye exams and the latest in vision care/optical product solutions is part of a newly updated website and messaging at Think About Your Eyes, a national public awareness campaign presented by The Vision Council and the American Optometric Association that aims to promote the importance of getting an annual comprehensive eye exam with an optometrist. Featuring new content and a modern, easy-to-navigate design, the reinvigorated platform provides information on a range of topics and also enables consumers to find an eye doctor and schedule an exam.

Von Miller and Allergan Team Up to Raise Awareness of Glaucoma's Impact on Daily Living

By CLICK Staff
Monday, January 27, 2020 8:00 AM DUBLIN—Von Miller, a former Super Bowl MVP, Denver Broncos linebacker and advocate for healthy vision, has partnered with Allergan P.l.c to shine a light on the millions of people living with glaucoma. 

Pew Research: Here Are Some of the Top Tech-Related Trends That Shaped the Decade

By CLICK Staff
Wednesday, January 8, 2020 8:06 AM NEW YORK—The tech landscape has changed dramatically over the past decade, both in the U.S. and around the world. There have been notable increases in the use of social media and online platforms (including YouTube and Facebook) and technologies (like the internet, cellphones and smartphones), in some cases leading to near-saturation levels of use among major segments of the population. But digital tech also faced significant backlash in the 2010s. 

RightEye's New Reading & Learning Guide Helps ODs Bring Visual Learning Assessments Into Their Practices

By CLICK Staff
Wednesday, January 8, 2020 8:00 AM BETHESDA, Md.—A new Reading & Learning Guide from RightEye offers tips on different ways that optometrists can expand their service offering with minimal investment—and help their patients discover the love of learning through improved reading comprehension. 

Thousands of ECPs Step Up Eye Health Education During Diabetes-Related Eye Disease Month

By CLICK Staff
Wednesday, December 4, 2019 8:06 AM NEW YORK—Thousands of eyecare professionals across the country stepped up to help patients and caregivers learn more about how diabetes can affect the eyes. To bring attention to the ways in which diabetes can affect the eyes, Prevent Blindness has put together a series of resources for ECPs and patients, including a "Diabetes and the Eye" toolkit that can help manage the conversations. The no-cost educational toolkit, “Diabetes and the Eyes,” includes fact sheets, shareable infographics for social media, and financial assistance resources to increase access to eyecare. 

Social Media Content and SEO Can Help ODs Leverage Their Specialty Expertise

By CLICK Staff
Wednesday, November 20, 2019 8:06 AM NEW YORK—EyeCarePro, which works with optometric practices on their web and digital presence, started ODSpecialty because the digital media company was working with clients who more and more weren’t being served by the company's general marketing format. They were less interested in general care patient growth and had specific medical services they wanted to make a larger part of their practices. 

AOA Releases Second Edition of Diabetes Clinical Practice Guidelines

By CLICK Staff
Wednesday, November 20, 2019 8:00 AM ST. LOUIS—Citing the significant public and economic burden posed by diabetes in the United States, the American Optometric Association (AOA) has issued its revised, evidence-based clinical practice guidelines on the disease for doctors of optometry and other health professionals who deliver care to patients with diabetes. 

EyeCarePro.net Offers New On-Demand Webinars

By CLICK Staff
Wednesday, November 6, 2019 8:00 AM NEW YORK—EyeCarePro, the digital marketing company that helps optometric practices manage their online presence, has posted a new resource center on its updated website, displaying its many instructional webinars on a range of topics. As Daniel Rostenne, CEO of EyeCarePro points out in the group's blog this month, "We've posted lots of webinars over this past year with several leading optometry experts and partners. 

Think About Your Eyes Encourages Individuals to Contribute Stories and #SeeBeyond2020

By CLICK Staff
Thursday, October 24, 2019 8:06 AM ALEXANDRIA, Va.—On Oct. 23, Think About Your Eyes launched a new initiative, #SeeBeyond2020, to collect stories from individuals about a comprehensive eye exam that changed their lives. The goal is to emphasize that vision health means more than just 20/20, that an annual comprehensive eye exam can not only help people see more clearly, but can also detect health problems.