Monday, August 9, 2021 8:10 AM
WASHINGTON, D.C.—The Contact Lens Institute
(CLI) has published a practice guide to help eyecare practitioners turn new research insights into actions that enhance clinical and business success in a post-pandemic society. The guide provides an in-depth look at CLI-commissioned data and eyecare's elevated role in a changed society. Available for free as a downloadable PDF, the report shares recommendations to connect with patients and better meet their expectations, and why good vision—including contact lens wear—plays a central role in a bright future.
Tuesday, August 3, 2021 8:15 AM
NEW YORK—A new national initiative has just launched to explore post-pandemic patient mindsets and to enable eyecare professionals to have productive and relevant conversations with patients. Called the See Tomorrow
campaign the program is a comprehensive new professional and consumer initiative from the Contact Lens Institute (CLI)
, which is accompanied by new insights about how patient psyches surrounding vision, health care and their lives have changed over the course of the pandemic—and the ensuing opportunities for the optometry community. Later this month, there will be the debut of a U.S. consumer marketing campaign. It will include a national sweepstakes with more than $20,000 in prizes, digital advertising, and a consumer media tour with human behavior expert Collette Carlson as a high-profile spokesperson. CLI will provide practices with social media content in advance to help them spread word about eyecare’s role in helping people live richer, fulfilling lives as the country continues to emerge from the pandemic.
Wednesday, July 7, 2021 8:05 AM
JACKSONVILLE, Fla.—Marco Ophthalmic
, a leading ophthalmic technology company that is part of the Advancing Eyecare
group, has entered into a distribution agreement with Olleyes, Inc.
, which offers intuitive and easy-to-use virtual reality ophthalmic products. Marco has added the Olleyes VisuALL S VRP (Virtual Reality Platform) into their existing portfolio of ophthalmic medical devices. The VisuALL is the latest commercially available virtual reality visual field analyzer that can be used in clinical practice to detect glaucoma and to evaluate other eye diseases.
Wednesday, February 3, 2021 8:10 AM
BRIDGEWATER, N.J., and CHICAGO—Bausch + Lomb
and Prevent Blindness
, the nation’s oldest volunteer eye health non-profit organization, announced they are collaborating for the sixth consecutive year during AMD Awareness Month during February to raise awareness of Age-Related Macular Degeneration (AMD), one of the leading causes of vision loss in adults 50 years of age and older.
Thursday, January 14, 2021 11:56 AM
CHICAGO—January is Glaucoma Awareness Month. And to help practitioners better educate patients and caregivers on the disease, in partnership with Responum Health
, Prevent Blindness
has launched The Glaucoma Community
a new and comprehensive resource accessible online or via the mobile app. The Community provides users with a variety of features including:
Thursday, January 14, 2021 11:50 AM
WATERLOO, Ontario—The latest update of the Ultimate Eye Science Game, CORE Knowledge 2.0, is now available at COREKnowledgeGame.org
. With the addition of nearly 100 new topics and a reset leader board, its creators ask: who will become the top-ranked players among the global optometry and ophthalmology communities? The online game debuted at ARVO in 2018 and has since been played by thousands of practitioners, researchers, educators, students and ophthalmic industry professionals across six continents.
Friday, December 18, 2020 8:20 AM
WASHINGTON, D.C.—To generate greater consumer familiarity with contact lens health and safety year-round in the U.S. and Canada, the Contact Lens Institute (CLI) has launched The EASY Way (Eyes, Awareness, Safety and You) program. EASY Way includes simplified wear and care tips, attention-grabbing infographics, and companion digital resources for eyecare professionals and staff to use in their practices and help aid in their patient communications.
Thursday, October 15, 2020 8:00 AM
Product: Walman University
Virtual EventTop Line:
Walman Optical has scheduled a complimentary Walman University virtual event is scheduled for Saturday, October 17, 2020. Dynamic and entertaining industry experts, Phernell Walker and Mike Karlsrud, are set to live stream courses worth up to six ABO, NCLE or CPO credits.
Friday, October 9, 2020 12:03 AM
Light Up Your Sales study groupTop Line: Transitions Optical
is sponsoring a series of expert-led study groups. Starting October 12 and October 14, eyecare professionals can learn from peers how to take their practice to new heights by prescribing Transitions lenses, AR and sunwear.
Thursday, October 8, 2020 12:06 AM
Quick Take: Safilo
has announced Building an Unconventional Practice, a six part webinar series from Joseph Day, OD. Specifics:
The webinar series aims to help practices build a better future for independent optometry. Dr. Day, practicing optometrist for over 30 years at East Main Vision Clinic in Puyallup, Washington, will lead the virtual series, sharing resources, strategies and experiences to help ECPs increase profitability, diversify revenue streams, balance managed care business, improve overall efficiency and more. The series will take place over five consecutive Thursdays at 6pm PST, starting October 22 and concluding, after a two-week break, on Thursday, December 10.
Thursday, May 7, 2020 8:30 AM
NEW YORK—As thousands of practices across the country take steps to reopen during the coronavirus pandemic, EyeCarePro has launched an in-depth COVID-19 Practice Resource Page and Recovery Guide
. It provides ODs and practice managers with the steps to take for a strong and vibrant recovery. This includes downloadable campaigns, free telehealth, communication strategies, and ways to shore up revenue during reduced operations.
Thursday, April 23, 2020 8:00 AM
has created a dynamic Virtual Expo
a virtual version of its trade show booth. Intended as a response to the pandemic and the subsequent closing of many practices, the cancellation of Vision Expo and the stay-at-home orders, the Zeiss Virtual Expo lets visitors visit the Zeiss booth in 3D from the comfort of their home.
Wednesday, April 1, 2020 8:05 AM
has launched a series of webinars to provide customers with easy access to information about high-impact topics and ideas. The webinars are scheduled three times a week at multiple times per day to accommodate customers’ schedules in various time zones. “These webinars are designed to educate our customers while they have additional time,” explained Matt Woelbern, head of U.S. ECP marketing for Zeiss Vision Care’s business group.
Wednesday, March 4, 2020 8:05 AM
In addition to ushering in Spring, March is also Workplace Eye Wellness month. Regardless of one’s occupation, whether it’s in construction or an office job that requires extended use of computers, taking care of the eyes should always be a priority.
Monday, February 10, 2020 8:03 AM
DALLAS—The Vision Impact Institute
and The Cooper Institute
are extending their 2019 collaboration to improve vision and fitness for students, the organizations announced. Now in its second year, this partnership brings together two organizations devoted to putting research into action to improve children’s health and wellness.