The Selection Process for the 2012 Innovators By Staff Monday, June 18, 2012 12:10 AM RELATED CONTENT Lessons Learned From Optometry’s Innovators MARKETING DIGITAL MEDIA BUSINESS MANAGEMENT OPTICAL DISPENSING THE PATIENT EXPERIENCE INFLUENCERS CONTACT LENS DISPENSING 2012 Alphabetical List of Honorees 2011 Alphabetical List of Honorees Vision Monday and Review of Optometric Business worked with a Professional Advisory Panel, composed of various experts in the arenas of practice management and optometric consulting. The Professional Advisory Panel submitted nominations of practitioners they felt were noteworthy innovators in the following areas: Marketing, Digital Media, Business Management, Optical Dispensing, The Patient Experience, Influencers and Contact Lens Dispensing. Among those on the 2012 Optometric Business Innovator Professional Advisory Panel: Gary Gerber, OD, optometric business consultant, The Power Practice Rupe Hansra, OD, LensCrafters, Sr. Director Eye Care Central Group Mark Wright, OD, FCOVD, founder of Pathways to Success; Professional Editor, Review of Optometric Business; and faculty member of the Management & Business Academy (MBA). Neil Draisin, OD, FCOVD, founder and CEO of The Draisin Vision Group, past president of SECO.VisionMonday and Review of Optometric Business also solicited, separately, input from their readers via VMail and direct e-mail, for innovative ODs in the same categories. Those submissions, along with the recommendations of the Professional Advisory Panel, were considered by the editorial teams of VM and ROB to determine the final 2012 selections. ■