MORRIS PLAINS, N.J.—Charmant USA has announced the hiring of Ray Geerlof as manager of key accounts and business development. Geerlof joins Charmant with over 25 years’ experience in the eyewear industry. He began his career as a national sales manager for the sports division at Reebok Eyewear before becoming the director of key accounts and training at Logo of the Americas. From there Geerlof worked as director of international sales and key accounts at Revolution Eyewear and most recently oversaw the sales rep and distributor network at Eyewear Designs.

Throughout his career, Ray has participated in the U.S. and global brand launches of well-known labels such as Reebok Eyewear, Tag Heuer, Givenchy, Harry Potter and Ed Hardy.

Charmant's VP of Sales Bill Hurst said, “His extensive optical background in both sports and fashion eyewear will prove invaluable to Charmant USA and will facilitate the development and nurturing of new and existing partnerships.”