Frank Rescigna.

TROY, Mich.—I-Deal Optics Holdings, Inc. has announced that Frank Rescigna has been named EVP Customer Business Growth for I-deal Optics. In this role, Rescigna will partner with strategic existing and new customers as well as nurture relationships with the key account base. Rescigna has 36 years of industry experience including a diverse sales background that spans wholesale and retail eyewear, owner operator of an optical shop, fashion, luxury, tech brands and licensing. Most recently, Rescigna was a VP at smart eyewear company Lucyd Technologies. He has also held roles as  president at both Viva and Marcolin Eyewear.

Rescigna said, “I have worked my entire career, driven by one thing… embracing and supporting the ECP and their need to grow their sales and maximize their profit. I am honored to be part of a rare company and team that has the same goals. I will focus on assuring a high level of satisfaction and revenue with existing customers, while cultivating new channels for future growth.”
 
 
 
Michael Feldman, president and CEO of I-Deal Optics, said, “We believe Frank is the right choice to partner with high volume ECPs and insure their proper profitability and continued growth. His proven success in the industry will not only be an asset to our company but also bring a high level of value to our customers.”