CARROLLTON, Texas—ImageWear has announced an agreement with the National Breast Cancer Foundation (NBCF) to support breast cancer awareness during the months of August, September and October 2021. The campaign will center on activities that will allow a generous donation to the National Breast Cancer Foundation and its mission of “Helping Women Now.” ImageWear will raise funds through the sales of Betsey Johnson prescription frame and sun kits sold to eyecare professionals, and ImageWear employees will participate in a national walk-a-thon to help boost donation efforts.

Throughout the month of October, ImageWear will offer a Betsey Johnson Sunglass and Eyewear combo including a display, special case and lens cloth with part of the proceeds benefiting NBCF. Interested ECPs can contact their account manager—pre-sale begins in September. In addition, the ImageWear team will accept donations for its Love Your Pair walk-a-thon online here, and anyone can register to join the walk-a-thon by contacting their ImageWear account manager.
Jani Burke, ImageWear national sales director, said, “Supporting the National Breast Cancer Foundation was an easy choice for us to be involved, given how they take care of women in a critical time.”